Tourism Prince George is a not-for-profit society governed by tourism industry stakeholders through an appointed Board of Directors. Located on the traditional territory of the Lheidli T’enneh First Nation, Tourism Prince George exists to attract visitors, increase their length of stay, encourage them to share their experiences, and ultimately enhance the economic benefits to Prince George and the surrounding region .
Mission, Vision, and Values
To attract visitors, increase their length of stay, encourage them to share their experiences, and ultimately enhance the economic benefits to Prince George and the surrounding region .
To position Prince George as British Columbia’s year-round “Northern Gateway to Adventure,” known for its diverse wilderness experiences, urban adventures, and iconic events .
Core Values
- Welcoming: Excited to welcome the world and offer amazing experiences.
- Proud: Proud of Prince George and the contribution made to the community.
- Fun: Share the fun side of Prince George, through exciting events, outdoor adventures, and authentic local charm that bring every visit to life.
- Collaborative / Inclusive: Foster open communication, inclusiveness, teamwork, and community engagement.
- Accountable: Dedicated to operating in a transparent and fiscally responsible manner.
- Responsible: Strive to operate and encourage stakeholders to operate in an environmentally, socially, and economically sustainable manner.
- Progressive: Monitor emerging best practices for destination management and adopt new practices to excel .
Board of Directors
Staff
Scott McWalter
christina watts
Robin Petkau
Alina Shakirova
SANDRA BLACKWELL
jessica rankin
Nadia Mansour
Raegan Cote
Kendalle Scheck
Rhea Stark
Careers & Opportunities
Tourism Prince George is always seeking passionate individuals who want to contribute to our mission of promoting Prince George as a premier destination. Current opportunities are posted on our website and are updated regularly.
Current Opportunities
Strategic Goals
Tourism Prince George is committed to achieving its mission through the following strategic goals:
Visitor Services
Provide a warm welcome and excellent customer service to visitors.
Marketing
Promote Prince George’s location and amenities, solidifying its position as the Basecamp to the North
Destination Development
Collaborate and facilitate the development of new and enhanced products and experiences
Business
Development
Work with stakeholders to attract more events and drive overnight visitation.
Industry
Outreach
Support Prince George as a strategically located city and service center.
Organizational Effectiveness
Enhance the organization and provide mentorship to the Board of Directors and team .
Annual Reports and Plans
Tourism Prince George maintains transparency by sharing its annual reports and strategic plans. These documents offer insights into our achievements, ongoing projects, and future goals.
Stakeholder Information
Tourism Prince George values the contributions of its stakeholders, which include local businesses, tourism operators, and community organizations. Our stakeholders help shape our destination’s success by:
For more information on becoming a stakeholder or collaborating with Tourism Prince George, please contact Raegan Cote, Specialist, Communication & Engagement, directly at cote@tourismpg.com
Prince George
Journey into The Great Wilderness, the northernmost area of British Columbia, Canada, where adventures await curious wanderers. Explore an extraordinary landscape of jagged mountains, glittering glaciers, booming waterways, and diverse wildlife – all sharing space with Indigenous Peoples, its original and ongoing stewards.
