About Us

THE TOURISM PRINCE GEORGE TEAM

Tourism Prince George has a full-time staff of seven to carry out both Destination Marketing and Visitor Services activities for the community. The organization also employs part-time seasonal staff members to assist with Visitor Services duties in the summer months.

COLIN CARSON

Chief Executive Officer
carson@tourismpg.com
Phone: 250 649 3213

SARAH KIRK

Director, Corporate Services
kirk@tourismpg.com
Phone: 250 649 3210

ANNA DUFF

Director, Business & Destination Development
duff@tourismpg.com
Phone: 250 649 3203

RHEA STARK

Director, Marketing & Visitor Experience
stark@tourismpg.com
Phone: 250 649 3211

EMILY WOODLAND

Specialist, Visitor Experience
woodland@tourismpg.com
Phone: 250 649 3207

KYLA GRAHAM

Senior Specialist, Communications & Stakeholder Relations
graham@tourismpg.com
Phone: 250 649 3209

JESSICA RANKIN

Specialist, Event Attraction
rankin@tourismpg.com
Phone: 250 649 3208

ALINA SHAKIROVA

Specialist, Marketing
shakirova@tourismpg.com
Phone: 250 649 3218

CAMREN HERMAN

Director, Business & Destination Development (Parental Leave)
herman@tourismpg.com
Phone: 250 649 3203

BOARD OF DIRECTORS

The eleven-member Board of Directors is comprised of a variety of sectors that include: accommodations, attractions, transportation, food and beverage, and municipal administration. The current Board of Directors is as follows:

PAUL ROBISON
Chair

Accommodations Prince George

GORDON DUKE
Vice-Chair

Prince George Airport

DOUG BELL
Secretary

Northern Lights Estate Winery

JAIME VALCOURT
Treasurer

Courtyard by Marriott

NANCY HARRIS
Governance Committee

Spinal Cord Injury BC

GURPREET SINGH
Finance Committee

City of Prince George Appointee

CATHARINE BURKE
Director

Best Western Plus

CRYSTAL GIBBS
Director

Lheidli T'enneh First Nation

BAILEY HOEFELS
Director

Trench Brewing and Distilling

JULIE ROGERS
Director

City of Prince George

KAYLA SCHMITZ
Director

Sandman Hotel Group

Stakeholders

A stakeholder model has been adopted by the Tourism Prince George Board of Directors which means that all tourism businesses and organizations in the Prince George region are automatically stakeholders without having to pay a membership fee. A variety of partnership programs are in the development stage which will allow stakeholders to take advantage of leveraged opportunities to promote their businesses and increase tourism activity.

Tourism Prince George is funded through a Service Agreement with the City of Prince George along with the collection of the Municipal and Regional District Tax (MRDT). Other revenue sources include partnership programs, advertising sales, merchandise sales, and marketing contracts.