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About Us

Mission

Operating on the traditional territory of the Lheidli T’enneh First Nation, Tourism Prince George exists to attract visitors, increase their length of stay, encourage them to share their amazing experiences with the world and, ultimately, increase the direct and indirect economic benefits to Prince George and the surrounding Northern Region.

Vision

Our Vision is for Prince George to be BC’s year-round “Northern Basecamp To Adventure,” a vibrant destination known for its diverse wilderness experiences, urban adventures and iconic events.

Values

Our decisions are guided by the following core values: Welcoming, Proud, Inclusive, Accountable, Fun, Responsible, Progressive

Read more about what Tourism Prince George values here.

THE TOURISM PRINCE GEORGE TEAM

Tourism Prince George has a full-time staff of eight to carry out Corporate Services, Tourism Partnerships, Destination Marketing and Visitor Services activities for the community. The organization also employs part-time seasonal staff members to assist with Visitor Services duties in the summer months.

COLIN CARSON

Chief Executive Officer
carson@tourismpg.com
Phone: 250 649 3213

SARAH KIRK

Director, Corporate Services
kirk@tourismpg.com
Phone: 250 649 3210

ANNA DUFF

Director, Business & Destination Development
duff@tourismpg.com
Phone: 250 649 3203

RHEA STARK

Director, Marketing & Visitor Experience
stark@tourismpg.com
Phone: 250 649 3211

EMILY WOODLAND

Specialist, Visitor Experience
woodland@tourismpg.com
Phone: 250 649 3207

KYLA GRAHAM

Senior Specialist, Communications & Stakeholder Relations
graham@tourismpg.com
Phone: 250 649 3209

JESSICA RANKIN

Specialist, Event Attraction
rankin@tourismpg.com
Phone: 250 649 3208

ALINA SHAKIROVA

Specialist, Marketing
shakirova@tourismpg.com
Phone: 250 649 3218

CARMEN HERMAN

Director, Business & Destination Development (Parental Leave)
herman@tourismpg.com
Phone: 250 649 3203

BOARD OF DIRECTORS

The 11-member Board of Directors is comprised of a variety of sectors that include: accommodations, attractions, transportation, food and beverage, and municipal administration. They are appointed by The City of Prince George, Accommodations Prince George and Lheidli T'enneh First Nation. The current Board of Directors is as follows:

GORDON DUKE
Chair

Prince George Airport

DOUG BELL
Vice-Chair

Northern Lights Estate Winery

TIFFANY CRANMER
Secretary

Ramada Plaza by Wyndham Prince George

JAIME VALCOURT
Treasurer

Courtyard by Marriott

CATHARINE BURKE
Governance Committee

Best Western Plus

FABRICIO MATHEUS
Governance Committee

College of New Caledonia

PAUL ROBISON
Finance Committee

Inntimate Inns Group

KAYLA SCHMITZ
Finance Committee

Sandman Hotel Group

CRYSTAL GIBBS
Director

Lheidli T'enneh First Nation

CHRIS MATTE
Director

Matte Bros Group

JULIE ROGERS
Director

City of Prince George

Stakeholders

A stakeholder model has been adopted by the Tourism Prince George Board of Directors which means that all tourism businesses and organizations in the Prince George region are automatically stakeholders without having to pay a membership fee. A variety of partnership programs are in the development stage which will allow stakeholders to take advantage of leveraged opportunities to promote their businesses and increase tourism activity.

Tourism Prince George is funded through a Service Agreement with the City of Prince George along with the collection of the Municipal and Regional District Tax (MRDT). Other revenue sources include partnership programs, advertising sales, merchandise sales, and marketing contracts.