About Us

We’re Canadian to the core

THE TOURISM PRINCE GEORGE TEAM

Tourism Prince George has a full time staff of eight to carry out both Destination Marketing and Visitor Services activities for the community. The organization also employs part time seasonal staff members to assist with Visitor Services duties in the summer months.

TRACEY MCBRIDE

Chief Executive Officer
mcbride@tourismpg.com
Phone: 250 649 3218

SARAH KIRK

Manager, Administration
kirk@tourismpg.com
Phone: 250 649 3210

ANNIE DORAN

Manager, Marketing & Brand
doran@tourismpg.com
Phone: 250 649 3211

KIRSTYN WALLACE

Marketing Coordinator
wallace@tourismpg.com
Phone: 250 649 3209

SHERRY MCKAY

Manager, Visitor Services
mckay@tourismpg.com
Phone: 250 649 3217

COLIN CARSON

Manager, Sport Tourism
carson@tourismpg.com
Phone: 250 649 3213

BOARD OF DIRECTORS

The eleven-member Board of Directors is comprised of a variety of sectors that include: accommodations, attractions, transportation, food and beverage, and municipal administration. The current Board of Directors is as follows:

ELKE HIERL-STEINBAUER
Chair

Bon Voyage Motor Inn

JOHN GIBSON
Vice-Chair

Aviation Consultant

DOUG BELL
Secretary

Northern Lights Estate Winery

JAIME VALCOURT
Treasurer

Courtyard by Marriott

RENA ZATORSKI
Director

Lheidli T'enneh First Nation

EION FOLEY
Director

Nancy O's Restaurant Group

ROB VAN ADRICHEM
Director

City of Prince George

LAUREN PHILLIPS
Director

OVERhang Climbing Gym

PAUL ROBISON
Director

Super8 Prince George

SHIRLEY TILLER
Director

Ramada Plaza Prince George

Stakeholders

A stakeholder model has been adopted by the Tourism Prince George Board of Directors which means that all tourism businesses and organizations in the Prince George region are automatically stakeholders without having to pay a membership fee. A variety of partnership programs are in the development stage which will allow stakeholders to take advantage of leveraged opportunities to promote their businesses and increase tourism activity.

Tourism Prince George is funded through a Service Agreement with the City of Prince George along with the collection of the Municipal and Regional District Tax (MRDT). Other revenue sources include partnership programs, advertising sales, merchandise sales, and marketing contracts.

X