Know Before You Go

What Matters


Learn about what Tourism Prince George is passionate about, and how it helps cultivate culture and a healthy tourism ecosystem.

Tourism Prince George Values…


Tourism Prince George is committed to creating safe spaces for all visitors, and residents, regardless of their sexual orientation or how they identify. We celebrate and accept the 2SLGBTQIA+ community.

We believe that being welcoming to all ensures a thriving and prosperous community and local economy.

We are a Rainbow Registered organization; which is a Canadian accreditation by the Canadian LGBT+ Chamber of Commerce.

“Open hearts, open transparency and most importantly, open doors.”

Canadian LGBT+ Chamber of Commerce


Tourism Prince George is continuously looking for ways to improve and promote accessible travel, leisure activities and attractions in Prince George.

Tourism Prince George co-funded an Accessibility Lens project.

This initiative was for Google Street View technology to showcase more stakeholder properties to give travellers additional information to plan their trip based on their needs and abilities.

We continue to work in partnership with BC Spinal Cord Injury, and other organizations to ensure Prince George is an accessible destination for people with all types of abilities and needs.

Equity, diversity and inclusion

Tourism Prince George celebrates equity, diversity and inclusion.

As a Destination Marketing Organization we prioritize diversity across our marketing campaigns—a reflection of vast cultures, abilities and people looking for adventure in Prince George.

As a workplace, we are an equal opportunity employer. We encourage those of all abilities, ethnicities, education-background and sexual orientation to apply for suitable job openings.

Tourism Prince George believes in education and staff training in EDI and anti-racism.


Tourism Prince George is committed to finding and implementing sustainable practices; whether it’s marketing sustainable tourism opportunities or finding ways to reduce our operational carbon footprint as an organization.

Tourism Prince George’s new visitor information centre, opening in 2024, is part of the Downtown Renewable Energy System (DRES). This is a district energy system that distributes heat to nearly a dozen downtown buildings, including the Civic and Conference Centre. The system uses sawmill residuals (often known as “wood waste”) to heat water that is pumped through more than three kilometres of underground piping. This fuel source is local, renewable, and carbon-neutral, and Prince George has one of only a handful of municipal district energy systems in Canada that uses a renewable resource as its primary source of energy.

In addition, Tourism Prince George supports the viability of local food production, restaurants and retail—a major part of the visitor economy.


Tourism Prince George not only supports a wide variety of community events and initiatives that draw in visitors, we also believe in being active participants in our community.

In 2024 Tourism Prince George will take initiative through staff volunteering at various non-profits and iconic events that give back to the social fabric of our city.

For more information, please contact:
Kyla Graham, Senior Specialist, Communications | 250-649-3209