Posts by Tourism Prince George:


Prince George, BC – Tourism Prince George has announced the release of their 2020-2024 Strategic Plan in conjunction with Tourism Week.

“We are so pleased to release our new five-year plan which will take us through to 2024. Tourism in British Columbia continues to grow, representing an $18 billion industry,” said Erica Hummel, CEO of Tourism Prince George. “In Prince George, we have seen a 40% growth in Tourism in the community in the last eight years, which is an average of 5% per year. With that in mind, we have developed the strategy to continue that trajectory into the next five years, with a vision to be BC’s year-round ‘Northern Gateway to Adventure’, a vibrant destination known for its diverse wilderness experiences, urban adventures and iconic events,” added Hummel.

Highlights include:

Overarching Goals – Tourism Prince George has identified four overarching goals and objectives.

 Increase the Net Promoter Score.

 Increase tourism revenues by 5% annually.

 Increase the overall market readiness of the destination.

 Increase in stakeholder satisfaction.

Key Results Areas:

 Visitor Centre – To provide excellent customer service to visitors, in partnership with stakeholders.

 Destination Development – Facilitate the further development of Prince George as a northern gateway that offers year-round tourism products and experiences that meet and exceed visitor expectations.

 Marketing - Promote a positive image of Prince George through partnerships, engagement and a compelling brand that is particularly relevant to our core and niche target markets.

 Organizational Effectiveness - Increase the capacity and effectiveness of Tourism Prince George in the following areas: governance, engagement, team member capabilities, policies and procedures.

The condensed version of the strategic plan is available at www.tourismpg.com.

Please join us at the Visitor Centre during our Open House on Friday, May 31st from 11:00am-3:00pm at 1300 First Avenue.

Heatwave – Celebrate Cultures

Prince George, BC – As part of the Celebrate PG grant program funded jointly by Tourism Prince George and the City of Prince George, and with funding support from The Community Support, Multiculturalism, and Anti-Racism Initiatives Program of the Department of Canadian Heritage in the amount of $75,000, Prince George will be host to a brand new cultural festival.

“On behalf of City Council, it is my pleasure to announce Heatwave – Celebrate Cultures,” says Mayor Lyn Hall. “The aim of this event is to highlight Prince George as a welcoming, multicultural, diverse, and inclusive community.”

Immigrant and Multicultural Services Society (IMSS) has partnered with Lheidli T’enneh First Nation, Le Cercle des Canadiens Français de Prince George, and the Prince George Folkfest Society to enhance and connect a series of pre-existing family-friendly community events to create a signature event that celebrates culture.

IMSS Executive Director Ravi Sexena, says “We are very pleased to be working with community partners to enhance and showcase many cultures. There are many ways for cultural associations, groups, families, or individuals to get involved, showcase, and celebrate their culture: with interactive information booths, vending, music, dances, art, food, and even a traditional dress fashion show!”

This annual event will provide free, high-caliber nightly entertainment in Canada Games Plaza to anchor a weekend festival that promotes cultural understanding, social connectedness, and community pride. The event will be held June 21-23, 2019, and will connect National Indigenous Peoples Day, IMSS’ Day of Cultures, and the Saint-Jean Baptiste Day. There will be daytime events in Lheidli T’enneh Memorial Park for National Indigenous Peoples Day and all other events will take place in Canada Games Plaza. The Prince George Folkfest Society (the organizers of Coldsnap) will provide entertainment spanning the three evenings and connecting the music to the cultural festivities.

“The value and economic impact these multi-day events bring to our community is significant for hotels, restaurants, and the Prince George economy,” says Tourism Prince George CEO, Erica Hummel. “Heatwave – Celebrate Cultures will attract regional visitors and will help increase over-night stays. In addition, it will provide more activities for local residents to attend, and more reason for out of town family and friends to visit,” says Hummel.

Upcoming event details and performance schedules will become available on www.celebratepg.com in the following weeks.

If you are interested in participating as an exhibitor, vendor, or performer, please contact IMSS at 250-562-2900 or visit www.imss.ca.

Media Contacts:

Annie Doran Manager, Marketing and Communications, Tourism Prince George

Direct: 250.649.3211   Email: doran@tourismpg.com 

 

Michael Kellett, Senior Communications Officer, City of Prince George

o: 250.614.7882 | c: 250.613.9087   Email: michael.kellett@princegeorge.ca

 

 

 

 

 

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BC Parks Interpretive Display
Prince George, BC- Tourism Prince George is pleased to partner with BC Parks to host one of the newest interpretive displays outside of a park, about Northern BC provincial parks. Five display panels have been placed in the Visitor Centre, showcasing information about provincial initiatives such as community engagement and Indigenous relations, adventure experiences, conservation efforts within Northern BC, and guidelines for backcountry ethics and appropriate wildlife viewing.
The purpose of the display is to help educate visitors and locals about the 343 parks, or 58% of the provinces protected areas located throughout Northern BC. These parks alone host almost two million visitors annually, offering everything from remote wilderness hiking to relaxing hot springs.


“This display provides an opportunity for visitors and locals alike to learn about Northern BC Parks, be inspired to connect with nature, and act as stewards during their next visit. Northern BC offers an abundance of unique opportunities, exciting experiences for outdoor enthusiasts of all levels, and showcases the incredibly diverse and dynamic ecosystems of the north,” says Natasha Ewing, BC Parks’ Community Liaison Officer for Northern BC.


“By hosting the panels in our visitor centre, we are bringing awareness to BC Parks located in Northern BC and this is an opportunity to showcase underutilized parks, and parks that offer different amenities such as accessible features, camping and day-use opportunities, or great hikes; there’s something for everyone,” says Tourism Prince George CEO, Erica Hummel.
The display also includes a digital kiosk that allows users to search for park specific information, marine hot springs brochures, Northern BC provincial park maps, and a face-in-the-hole photograph opportunity. Don’t forget to use #bcparks and @yourbcparks when you post your picture!


About Tourism Prince George: Tourism Prince George (TPG) is a not-for-profit society created in January 2010 that is governed by tourism industry stakeholders through an appointed Board of Directors. A stakeholder model has been adopted by the Tourism Prince George Board of Directors meaning that all tourism businesses and organizations in the Prince George region are automatically stakeholders without paying a membership fee.

About BC Parks: BC Parks is responsible for the designation, management and conservation of parks and protected areas. Visit www.bcparks.ca for more information.

Media Contacts
Tourism Prince George: Annie Doran Manager, Marketing & Communications
Direct: 250.649.3211 Email: doran@tourismpg.com

BC Parks: Natasha Ewing Community Liaison Officer, Northern Region
Direct: 250.614.9901 Email: natasha.ewing@gov.bc.ca

Global Meetings Industry Day and Ambassador’s Reception

Prince George, BC- In support of leaders coming together for the second annual Global Meetings Industry Day (GMID), Tourism Prince George and the Prince George Conference & Civic Centre (PGCCC) will be hosting an Ambassador’s Reception. The invite-only event will take place on the evening of April 4th to coincide with GMID. The Ambassador’s Reception acknowledges and celebrates those individuals who have selected Prince George as their premier meetings & conventions destination host city, or who have provided services for the events.

 

The PGCCC hosted over 400 events, including 14 city wide conferences and 278 meetings in 2018. The estimated total event participation days were 129,808 and the estimated economic impact generated directly from conferences and tradeshows was approximately $12 million dollars into the city of Prince George.

 “The PGCCC is celebrating its 25th Anniversary of hosting successful conferences and events in Prince George. Last year, conferences and tradeshows accounted for almost 30% of the total PGCCC revenues,” says Myles Tycholis, ​Manager, Events & Civic Centre. “We are looking forward to increasing that number in the future.”

 

“The Ambassador’s Reception is an excellent way to recognize local meeting hosts and event planners that bring economic impact into the community through meetings and conventions,” says Tourism Prince George CEO Erica Hummel. “Meetings and conferences promote tourism and additional spending in the community via pre and post-event activities, and support new infrastructure investments such as hotels, restaurants, and attractions.”

If your organization is interested in hosting a meeting or conference in Prince George and you require further information please contact Shirly Prokopchuk by email at meetings@tourismpg.com.

 

About Tourism Prince George:

Tourism Prince George (TPG) is a not-for-profit society created in January 2010 that is governed by tourism industry stakeholders through an appointed Board of Directors. A stakeholder model has been adopted by the Tourism Prince George Board of Directors meaning that all tourism businesses and organizations in the Prince George region are automatically stakeholders without paying a membership fee.

 

Media Contact: Annie Doran

Manager, Marketing and Communications

Direct: 250.649.3211   Email: doran@tourismpg.com

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Peak Canadian Climbing and Mountain Culture Festival

 Prince George, BC- For eleven days in October, Prince George will be home to the Peak Canadian Climbing and Mountain Culture Festival. Throwdown Adventure Festival Society, the Prince George sector of the Alpine Club of Canada and OVERhang Education Centre Ltd are the organizers of this event.

 Starting on October 11th and finishing up on the 22nd, there will be exciting activities taking place throughout the city at many different venues.  These events range from half price community climbing, a story telling event, technique workshops and a climbing competition at OVERhang gym. The Vancouver International Mountain Film Festival screening will be held at UNBC, and an adaptive climbing program will be a legacy of the festival.

 One of the main attractions of the festival is the Gala Evening at Northern Lights Estates Winery that will feature world-renowned climber Sonnie Trotter as the keynote speaker. This event will take place on Oct 20th at 7:30pm and will feature local artwork that resulted from the Artnership program this summer. The Artnership program is a joint venture between Tourism Prince George and The Community Arts Council of Prince George & District that showcased six local artists reimagining Prince George through their various art mediums. Sixty tickets will be available for the Gala, at a cost of fifty dollars each that will include wine, appetizers, networking and an art exhibit.

“This event is a new way to showcase the growing enthusiasm for the culture and outdoor adventure that Prince George has to offer. We are excited to be hosting the 2017 Peak Canadian Climbing and Mountain Festival,” says Erica Hummel, CEO Tourism Prince George. 

Lauren Phillips, Director of Throwdown Adventure Festival Society, says, "Northern BC is full of outdoor adventure opportunities - our inclusive community of climbers, adventurers, and weekend warriors is on the rise.  We look to connect these people with each other and with opportunities to grow, learn, and make good choices in the backcountry.  This Canada 150 event includes activities for all ages and abilities!”

 

For a full list of events throughout the eleven days, see the schedule online at http://www.throwdownfestival.ca/peak-festival/

 

Stay & Play Coupon Ring

Prince George, BC – For the second year in a row, Tourism Prince George wants to invite you to Stay and Play in PG! We've once again teamed up with local businesses to bring regional visitors exciting offers that they won't want to pass up! By booking a 2-night stay at one of our participating accommodation partners between August 24 and December 24, 2017, our out of town guests will receive a booklet of VIP deals and discounts redeemable at various businesses throughout Prince George. 

Tourism Prince George CEO Erica Hummel says, “Stay & Play is an excellent way to attract visitors from out of town that are already coming to Prince George to spend an extra night and experience attractions, restaurants and shopping opportunities we have to offer in the community during our shoulder season.”

For more information, rules, and to see which businesses are participating, visit www.tourismpg.com/stayandplay.

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Prince George, BC- In spring 2020, Prince George will play host to the Canadian Masters National Badminton Championship. This event will be held at the Charles Jago Northern Sport Centre and is expected to generate $500,000 in economic impact for the community.

 

Find the full release attached.

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Global Meetings Day in Prince George

Prince George, BC- In support of leaders coming together for the second annual Global Meetings Industry Day (GMID), Tourism Prince George and the Prince George Conference & Civic Centre (PGCCC) will be hosting a Champions Reception. The invite only event will take place on the evening of April 6th to coincide with GMID. The purpose of the Champions Reception is to acknowledge and celebrate those individuals who have chosen Prince George as their premier meetings & conventions destination host city, or who have provided services for all events.

“This is a wonderful opportunity to recognize local meeting hosts and event planners that bring economic impact into the community in the form of meetings and conventions”, says Tourism Prince George CEO Erica Hummel. “We look forward to continuing the Champions Reception on a per annum basis.”

 

“Estimated economic impact for the city in 2016 directly related to meetings and conferences being held at the PGCCC was $8,534,209”, says Myles Tycholis, Manager of Events and Civic Centre. He continues, “Meetings and conferences promote tourism and additional spending from pre and post activities especially when delegates bring accompanying persons, spending totaling an estimated $3,544,875.” 

 

In addition to the Champions Reception, Tourism Prince George will be launching our HostPG Program on GMID. HostPG is an innovative sales and marketing initiative designed to identify and support local business leaders and academics in bringing their association or corporate meetings to Prince George.

 

If your organization is interested in hosting a meeting or conference in Prince George and you require further information please contact Shirly Prokopchuk meetings@tourismpg.com.

 

About Tourism Prince George:

Tourism Prince George (TPG) is a not-for-profit society created in January 2010 that is governed by tourism industry stakeholders through an appointed Board of Directors. A stakeholder model has been adopted by the Tourism Prince George Board of Directors meaning that all tourism businesses and organizations in the Prince George region are automatically stakeholders without paying a membership fee.

 

Media Contact: Annie Doran

Manager, Marketing and Communications

Direct: 250.649.3211   Email: doran@tourismpg.com 

 

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3% MRDT Approved for 2017

Increased hotel tax approved for Prince George

Prince George, BC- The City of Prince George in collaboration with Tourism Prince George’s application for the renewal and rate increase of the three per cent tax (increased from two per cent) on the purchase of accommodation within the City of Prince George under the Municipal and Regional District Tax Program has been approved.  The renewal and increase will take effect on July 1, 2017.

“Tourism Prince George is very pleased to announce that our MRDT application has been successful and we propose to use the funds to increase and attract higher profile sport events and meetings and conventions to the City,” says CEO Erica Hummel. The tax program is intended to contribute to an increase in local tourism revenue, visitation, and economic benefits.

“Council is pleased that Tourism Prince George will now be able to draw upon this increased resource to attract bigger, better, and even more events to our city,” says Lyn Hall, Mayor of Prince George. “A city’s ability to attract sport and event tourism is a vital piece of the local economy. We are pleased that Tourism PG has an increased capacity to do this important work and we thank them for their on-going efforts on behalf of our city.” 

About Tourism Prince George:

Tourism Prince George (TPG) is a not-for-profit society created in January 2010 that is governed by tourism industry stakeholders through an appointed Board of Directors. A stakeholder model has been adopted by the Tourism Prince George Board of Directors meaning that all tourism businesses and organizations in the Prince George region are automatically stakeholders without paying a membership fee.

Media Contact: Annie Doran

Manager, Marketing and Communications

Direct: 250.649.3211   Email: doran@tourismpg.com 

Download PDF Version

Prince George, BC- On January 14th, Canadians across the country will be celebrating the third annual CIBC National Ski Day. The CIBC National Ski Day has 17 participating resorts across the country taking part in this all-Canadian event.

From January 12th to 14th, Tabor Mountain Ski Resort in Prince George will be the only resort in Canada hosting a NorAm Cup Ski Cross event on National Ski Day. To celebrate the occasion, they will also be offering 50% off lift tickets. 

Tabor is no stranger to hosting this high-performance event, as it gained popularity with its innovative course design during the 2015 Canada Winter Games. Since then, the resort has hosted nearly a dozen NorAm events and was the first to bring events of this caliber to BC.

“We are excited to be the first and only resort to host a NorAm Cup on National Ski Day and to be working with Alpine Canada to promote Ski Cross nationwide,” said Mitch Thibault from his groomer while building the track for this week’s NorAm. “Ski Cross is a new sport that is on the rise and Tabor Mountain is committed to future development of the sport and its athletes.”

“Events like this encourage visitation to our city and generate a lot of economic impact,” says Tourism Prince George CEO, Erica Hummel. “The 2015 Canada Winter Games proved Tabor Mountain to be a world class venue. We hope to see interest in Tabor continue to build and eventually see it become an international training facility.”

The three-day event will feature over 100 competitors and take place entirely on Eta’s Course with the rest of the mountain open to the public. Spectators are encouraged to come out and cheer on the athletes. It is free to walk up and watch the excitement. Qualifiers begin at 11:00am and races begin at 1:00pm on January 12th through 14th.

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