Posts by Camila Sanchez:

RELEASE DATE: January 17, 2020

Tourism Prince George announces new CEO

PRINCE GEORGE – Tourism Prince George Society (TPGS) has announced Tracey McBride as its new Chief Executive Officer.  

The TPGS Board of Directors is looking forward to working with Tracey. “Her vast experience and knowledge in the tourism industry will be an excellent asset to the community, our shareholders and the staff at Tourism Prince George,” said Elke Hierl-Steinbauer, Chair of the Board for TPGS.

Tracey McBride brings over 18 years of experience in municipal, regional and provincial tourism marketing and development to TPGS. She has a strong background in developing indigenous tourism experiences and capacity development. She has worked in all tourism sectors, including sports, conferences, media relations, travel trade and leisure markets with international events and audiences.

Currently McBride is wrapping up a contract as Interim Executive Director for the Aseniwuche Winewak Nation in Alberta. She has worked for the Ontario Ministry of Tourism and Culture as an industry development liaison with Tourism Hamilton, City of Toronto, Niagara Falls Tourism and as General Manager for Waterloo Regional Tourism and City of St. Catherines.

McBride has won numerous national and international awards in destination marketing. She lectures at universities across the country on tourism product development through the Economic Development Association of Canada (EDAC). Her post-secondary education focused on social sciences, communications and media at McMaster University, Sheridan College and Niagara College. She is looking at pursuing her Masters in Tourism Development at Royal Roads University over the next few years.

“I am excited to become a part of Prince George. It will be wonderful to be able to contribute to the community in working with the TPGS team to grow the existing year-round business, conference, cultural, sports, and recreational opportunities offered,” said McBride. “With the help of my team, I am going to continue the great work that has already been done in past years. The goal is to enhance Prince George’s visibility as a vibrant city at the edge of northern BC wilderness with endless adventure just at your doorstep.”

Members of the TPG Board of Directors designated a search committee following the departure of former CEO Erica Hummel in October 2019. McBride’s first day of work will be Feb. 3, 2020.

Photo caption (L to R): Mayor Lyn Hall, Tourism Prince George CEO Tracey McBride, and Chair of the Board Elke Hierl-Steinbauer at the Visitor Information Center.

For more information:
Camila Sanchez
Manager, Communications & Industry Relations
Tourism Prince George
250-640-8483 cell | 250-649-3207 office 

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PRINCE GEORGE – Fastball teams from across the nation will gather in Prince George during the Canadian Native Fastball Championships (CNFC), Aug. 1 to 3, 2020.

The event will feature over 80 teams competing in five divisions: men’s open, women’s open, masters men’s, masters women’s, and junior men’s. Tournament games will be played on 11 baseball diamonds throughout Prince George on the traditional territory of the Lheidli T’enneh First Nation. The August tournament is expected to bring in about 2,500 visitors to the Prince George area and will have an estimated economic impact of approximately $3.5 million dollars.

The championship tournament has been held annually since its inception in 1974, and was successfully held in Prince George in 2016, 2004, and 1994. The tournament is overseen by the Canadian Native Fastball Association (CNFA), a non-profit volunteer organization with First Nation representatives across Canada. Locally, the bid to host the event was prepared jointly by the Spruce City Men’s Fastball Association, the PG Big Guy Lake Kings Fastball Club, Tourism Prince George, and the City.

“The CNFA is pleased to bring the Native Fastball Championships once again to Prince George,” said Randy Potskin, President of CNFA. “We are honoured to continue the rich culture of native fastball handed down to us by our fathers and grandfathers.”

“The 2020 Championships will bring together the family and friends of the players, coaches and assistants, and many local baseball fans who enjoy the sport,” said Lheidli T’enneh Dayi (Chief) Clay Pountney. “It will have a very positive impact on our community and the City of Prince George.”

“Council recognizes the value of attracting these kinds of events to our community and we’re excited to see that Prince George will again be hosting this tournament,” said Prince George Mayor Lyn Hall. “There’s clearly an important economic impact, but these events are also a lot of fun and a terrific opportunity for everyone to enjoy the excitement of sports. On behalf of the City, we can’t wait to welcome these athletes and their families from across Canada.”

“Sport hosting in Prince George plays a major role in diversifying our local economy and driving the growth of the regional tourism industry,” said Sarah Kirk, Interim CEO of Tourism Prince George. “We are thrilled that Prince George will be hosting the CNFC in 2020. Tourism Prince George is committed to creating an exceptional and memorable experience for athletes, support personnel, and visitors.”

Prince George is recognized as one of western Canada’s premier sport hosting destinations. The 2020 CNFC is one of several high-profile sporting events to come to Prince George, including the 2019 World Para Nordic Championships, the 2020 Women’s World Curling Championships, and the 2022 BC Summer Games.

For more information or to sign up to volunteer or support the event, visit  

Photo caption (L to R): Dayi (Chief) Clay Pountney, Tourism Interim CEO Sarah Kirk, CNFA President Randy Potskin, Mayor Lyn Hall, Harley Desjarlais and Peter Ghostkeeper celebrate the announcement of the 2020 Canadian Native Fastball Championships.

For more information:
Camila Sanchez
Manager, Communications & Industry Relations
Tourism Prince George
250-640-8483 cell | 250-649-3207 office

Kevin Brown
Communications Advisor
Lheidli T’enneh First Nation

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