BC Museums Association and Tourism Prince George are pleased to announce that BC’s only provincial conference for museum, gallery, arts and cultural professionals is coming to Prince George this year! BCMA Conference 2019 will take place from September 30 to October 2 at the Courtyard by Marriott, Two Rivers Gallery, and The Exploration Place.

A passionate local committee came together to create a proposal to host the event, which hasn’t been in Prince George since 2006, and with the support of Tourism Prince George, won the bid. The BCMA Council was hosted for a site visit in June by the local committee and was very impressed by the city. Carolyn Holmes, Executive Director of the Two Rivers Gallery, led the bid committee. “The BCMA were thoroughly impressed by the organizations in PG, the sense of community, and how closely we all work together,” said Holmes. “They’ll spread the word about the strength and culture in Prince George and convince others to come for the conference in the fall.”

“The BCMA Annual Conference will bring over 150 delegates to Prince George,” says Tourism Prince George CEO, Erica Hummel. “Meetings and conventions create significant economic impact for the city, and we work hard to support local partners interested in bringing more events like this to town.” Visitors will have the opportunity to experience social events at the Two Rivers Gallery and The Exploration Place and the local committee is excited to share the rich culture that exists in Prince George, including that of Indigenous peoples.

The 2019 Conference will be held on the traditional territory of the Lheidli T’enneh First Nation, whose name in the Dakelh language means “people of the confluence of two rivers”, and will celebrate the role museums play in connecting people through language and story with this year’s theme, Spoken Words, Shared Stories. The theme acknowledges the importance of the International Year of Indigenous Languages, explores how museums can become involved in language revitalization, and allows for discussion on how our organizations use stories to communicate, educate, and encourage social interactions.

If you have any questions about Conference 2019, please contact the BC Museums Association at 250-356-5700 or email info@museumsassn.bc.ca.

About Tourism Prince George: Tourism Prince George (TPG) is a not-for-profit society created in January 2010 that is governed by tourism industry stakeholders through an appointed Board of Directors. A stakeholder model has been adopted by the Tourism Prince George Board of Directors meaning that all tourism businesses and organizations in the Prince George region are automatically stakeholders without paying a membership fee.

About the BC Museums Association: Founded in 1957, the British Columbia Museums Association (BCMA) creates a bright future for British Columbia’s museum, gallery, and related heritage communities through networking, advocacy, innovation, and professional development. It delivers programs and services to the benefit of its members and the sector at large, acting as the cultural and heritage information hub for British Columbia while providing a unified voice for the institutions, trustees, professional staff and volunteers.

Media Contacts:
Tourism Prince George
Leanne Schinkel
Manager, Communications & Industry Relations
Direct: 250-649-3207
Email: schinkel@tourismpg.com

BC Museums Association
Desiree Hall Communications & Program Assistant
Office: 250-356-5700
Email: bcma@museumsassn.bc.ca

Prince George, BC- For the third summer in a row, Tourism Prince George and The Community Arts Council are celebrating an "Artnership". The Artnership Program, which began in 2017, showcases local Indigenous artists in the Prince George Visitor Centre. The artists set up an onsite studio and spend a morning making or participating in a piece of art. The program gives visitors an opportunity to learn about the city’s arts scene, and also about Indigenous culture.

In 2017 and 2018, local artist Tom Mowatt set up his painting supplies and enjoyed sharing his culture and experiences with travelers from across the globe. “It wasn’t like work at all,” says Mowatt. “It was more talking than painting. It was such a reward to communicate with so many people.” Mowatt’s completed pieces are still on display in the Visitor Centre.

Another Artnership participant and local drum-maker, Len Paquette, made lasting memories for VIA Rail passengers bound for Prince Rupert last year when he drummed his newly completed drum up the aisles of the train. “It’s so exciting to see the faces of visitors when they get to speak to an artist and even participate in making a piece of art,” says Erica Hummel, CEO of Tourism Prince George. “This is an exciting program that really enhances the visitor experience in our community. It creates such positive perception of Prince George.”

Mowatt and Pacquette will be back as program participants this year, along with other talented local artists Darin Corbiere, Shirley Babcock, and Carla Joseph. A sixth has been added to this year’s roster, Jennifer Pighin, designer of the 2015 Canada Winter Games medals. Artists will be at Tourism Prince George every consecutive Thursday from 7:00am to 11:00am beginning with Darin Corbiere this Thursday, June 27th.

Schedule for the 2019 Artnership Program:

June 27th: Darin Corbiere, painting

July 4th: Shirley Babcock, painting

July 11th: Carla Joseph, painting

July 18th: Len Paquette, carving

July 25th: Tom Mowatt, painting

August 1st: Jennifer Pighin, drumming

“The Community Arts Council values the opportunity that Tourism Prince George provides to our artists in connecting them with visitors to our city, many of whom are highly interested in experiencing local and Indigenous artistry,” says Lisa Redpath, Program Manager at Studio 2880. “We had great success with this program last year and all of the participating artists found it to be quite rewarding. This really helps us to start putting Prince George on the cultural map.”

The Community Arts Council (CAC) undertakes similar Artnership programs with the Prince George Airport and City Hall. This is a legacy project from the 2015 Canada Winter Games, and the CAC is always interested in finding additional, secure facilities at which to introduce local Prince George artists and artisans.

Join us this Thursday, June 26th for the first event with Darin Corbiere, 7:00am to 11:00am at the Prince George Visitor Information Centre, 1300 1st Avenue. 

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Prince George, BC – Tourism Prince George has received funding from Destination BC through its Co-operative Marketing Partnerships Program to support the promotion of a collaborative marketing campaign for the Route 16 Motorcycle Touring Corridor.
This initiative is supported by other Destination Marketing Organizations and Regional Districts located along the Highway 16 corridor: Tourism Smithers, Kermodei Tourism, Tourism Prince Rupert, Regional District of Fraser-Fort George, and the Regional District of Bulkley Nechako. The project has received over $40,000 in funding with the overall goal of encouraging visitors– specifically motorcycle riders, to plan their next trip along the route.
“The importance of promoting touring routes is essential to capturing our target market tourism traffic through Prince George and Northern BC,” says Erica Hummel, CEO of Tourism Prince George. “Motorcycle tourists are affluent, spend time in destination, and are interested in other tourism offerings such as cultural attractions, culinary, and outdoor adventures like camping and fishing, so they are a captive audience.”
“British Columbia has so many unique and beautiful areas for visitors to experience,” says Lisa Beare, Minister for Tourism, Arts & Culture. “We want to make sure visitors know all that they can see and do in our province, along with supporting tourism businesses who showcase all that British Columbia holds. With the Co-operative Marketing Partnerships Program we are investing in tourism’s continued growth to make sure tourism operators and businesses throughout the province will benefit from tourism in all seasons.”
“Tourism destinations are in an increasingly ferocious global competition for travellers,” says Marsha Walden, CEO of Destination BC. “BC is elevating its marketing impact through collaboration. This funding harnesses the collective power of tourism champions in towns, cities, and regions, connecting local networks and sectors with a common purpose. Together, we are positioning British Columbia as a must-see destination, and our industry is a leading source of growth in BC’s economy.”
Since its inception in 2017, Tourism Prince George has been leading the Route 16 marketing project. A website, Facebook page, Instagram account, brochures, and stickers have been developed and promoted at consumer shows and through aggressive digital marketing campaigns to targeted motorcycle markets in BC, Alberta, and Washington. To date, the marketing efforts have achieved over 21,000 website page views, 95,000 reach on social media platforms, and over 507,000 video impressions.
Videos, photographs, and blog content can be viewed on www.route16.ca.

Prince George, BC – Tourism Prince George has announced the release of their 2020-2024 Strategic Plan in conjunction with Tourism Week.

“We are so pleased to release our new five-year plan which will take us through to 2024. Tourism in British Columbia continues to grow, representing an $18 billion industry,” said Erica Hummel, CEO of Tourism Prince George. “In Prince George, we have seen a 40% growth in Tourism in the community in the last eight years, which is an average of 5% per year. With that in mind, we have developed the strategy to continue that trajectory into the next five years, with a vision to be BC’s year-round ‘Northern Gateway to Adventure’, a vibrant destination known for its diverse wilderness experiences, urban adventures and iconic events,” added Hummel.

Highlights include:

Overarching Goals – Tourism Prince George has identified four overarching goals and objectives.

 Increase the Net Promoter Score.

 Increase tourism revenues by 5% annually.

 Increase the overall market readiness of the destination.

 Increase in stakeholder satisfaction.

Key Results Areas:

 Visitor Centre – To provide excellent customer service to visitors, in partnership with stakeholders.

 Destination Development – Facilitate the further development of Prince George as a northern gateway that offers year-round tourism products and experiences that meet and exceed visitor expectations.

 Marketing - Promote a positive image of Prince George through partnerships, engagement and a compelling brand that is particularly relevant to our core and niche target markets.

 Organizational Effectiveness - Increase the capacity and effectiveness of Tourism Prince George in the following areas: governance, engagement, team member capabilities, policies and procedures.

The condensed version of the strategic plan is available at www.tourismpg.com.

Please join us at the Visitor Centre during our Open House on Friday, May 31st from 11:00am-3:00pm at 1300 First Avenue.

May 28, 2019


Immigrant and Multicultural Services Society Call for Cultural Applications

Prince George, BC – Heatwave 2019 will be an engaging and fun-filled festival June 21st, 22nd, and 23rd brought to you by the Immigrant and Multicultural Services Society (IMSS), Lheidli T’enneh First Nation, Le Cercle des Canadiens Français (CCFPG), the Prince George Metis Community Association, and the Prince George Folkfest Society (PGFFS) to celebrate the cultural diversity of our community. 

Ravi Sexena, Executive Director for IMSS says “anyone who wishes to celebrate their culture is encouraged to do so at Heatwave – Celebrate Cultures, as even one person can set up a great booth, sell food, or participate in the fashion show.”

Not sure how you or your group can be involved? A few suggestions include:

  • Information booth 
    which could include demonstrations of activities,
    a map that highlights the geological location of a culture, photos or displays of traditional dress.
    sell bite-sized portions of a traditional food for a low price ($1-$2)
  • Restaurant vendor
    vendors are encouraged to sell a food taster ($1-$2), as well as dinner-sized portions of food and non-alcoholic beverages.
  • Performances
    Performers are encouraged to dance, sing, make music, or show Prince George other kinds of cultural or traditional talents.
  • Fashion Show
    Citizens of Prince George and beyond come in traditional clothing and participate in a fashion show to go around the world by going around the Canada Games Plaza on Saturday, June 22nd! This event is free to participate, and we have unlimited spaces so anyone can come out and celebrate cultural dress!
  • Food demonstration booth
  • Goods and Services Vendor
    sell goods (jewelry, art, homemade crafts, etc.),
    or provide a service such as henna, eyebrow threading, temporary tattoos, face painting, or other goods or services that are family-friendly.

Application forms and more information can be found at their website: https://imss.ca/about-us-heading/dayofculture/.

About IMSS: The Society is comprised of a local membership of individuals and ethnic groups.
Representatives from ethnic organizations, similar clubs or organizations are welcome to join the Society.
The Board of Directors is elected from the members at the Annual General Meeting. Membership in the Society is open to all Canadian citizens, permanent residents and others with legal status in Canada regardless of their race, colour, religion, gender, or country of origin.


Media Contact:

Ravi Sexena, Executive Director, IMSS

Email: ravis@imss.ca

Telephone: 250-562-2900

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Heatwave – Celebrate Cultures

Prince George, BC – As part of the Celebrate PG grant program funded jointly by Tourism Prince George and the City of Prince George, and with funding support from The Community Support, Multiculturalism, and Anti-Racism Initiatives Program of the Department of Canadian Heritage in the amount of $75,000, Prince George will be host to a brand new cultural festival.

“On behalf of City Council, it is my pleasure to announce Heatwave – Celebrate Cultures,” says Mayor Lyn Hall. “The aim of this event is to highlight Prince George as a welcoming, multicultural, diverse, and inclusive community.”

Immigrant and Multicultural Services Society (IMSS) has partnered with Lheidli T’enneh First Nation, Le Cercle des Canadiens Français de Prince George, and the Prince George Folkfest Society to enhance and connect a series of pre-existing family-friendly community events to create a signature event that celebrates culture.

IMSS Executive Director Ravi Sexena, says “We are very pleased to be working with community partners to enhance and showcase many cultures. There are many ways for cultural associations, groups, families, or individuals to get involved, showcase, and celebrate their culture: with interactive information booths, vending, music, dances, art, food, and even a traditional dress fashion show!”

This annual event will provide free, high-caliber nightly entertainment in Canada Games Plaza to anchor a weekend festival that promotes cultural understanding, social connectedness, and community pride. The event will be held June 21-23, 2019, and will connect National Indigenous Peoples Day, IMSS’ Day of Cultures, and the Saint-Jean Baptiste Day. There will be daytime events in Lheidli T’enneh Memorial Park for National Indigenous Peoples Day and all other events will take place in Canada Games Plaza. The Prince George Folkfest Society (the organizers of Coldsnap) will provide entertainment spanning the three evenings and connecting the music to the cultural festivities.

“The value and economic impact these multi-day events bring to our community is significant for hotels, restaurants, and the Prince George economy,” says Tourism Prince George CEO, Erica Hummel. “Heatwave – Celebrate Cultures will attract regional visitors and will help increase over-night stays. In addition, it will provide more activities for local residents to attend, and more reason for out of town family and friends to visit,” says Hummel.

Upcoming event details and performance schedules will become available on www.celebratepg.com in the following weeks.

If you are interested in participating as an exhibitor, vendor, or performer, please contact IMSS at 250-562-2900 or visit www.imss.ca.

Media Contacts:

Annie Doran Manager, Marketing and Communications, Tourism Prince George

Direct: 250.649.3211   Email: doran@tourismpg.com 


Michael Kellett, Senior Communications Officer, City of Prince George

o: 250.614.7882 | c: 250.613.9087   Email: michael.kellett@princegeorge.ca






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BC Parks Interpretive Display
Prince George, BC- Tourism Prince George is pleased to partner with BC Parks to host one of the newest interpretive displays outside of a park, about Northern BC provincial parks. Five display panels have been placed in the Visitor Centre, showcasing information about provincial initiatives such as community engagement and Indigenous relations, adventure experiences, conservation efforts within Northern BC, and guidelines for backcountry ethics and appropriate wildlife viewing.
The purpose of the display is to help educate visitors and locals about the 343 parks, or 58% of the provinces protected areas located throughout Northern BC. These parks alone host almost two million visitors annually, offering everything from remote wilderness hiking to relaxing hot springs.

“This display provides an opportunity for visitors and locals alike to learn about Northern BC Parks, be inspired to connect with nature, and act as stewards during their next visit. Northern BC offers an abundance of unique opportunities, exciting experiences for outdoor enthusiasts of all levels, and showcases the incredibly diverse and dynamic ecosystems of the north,” says Natasha Ewing, BC Parks’ Community Liaison Officer for Northern BC.

“By hosting the panels in our visitor centre, we are bringing awareness to BC Parks located in Northern BC and this is an opportunity to showcase underutilized parks, and parks that offer different amenities such as accessible features, camping and day-use opportunities, or great hikes; there’s something for everyone,” says Tourism Prince George CEO, Erica Hummel.
The display also includes a digital kiosk that allows users to search for park specific information, marine hot springs brochures, Northern BC provincial park maps, and a face-in-the-hole photograph opportunity. Don’t forget to use #bcparks and @yourbcparks when you post your picture!

About Tourism Prince George: Tourism Prince George (TPG) is a not-for-profit society created in January 2010 that is governed by tourism industry stakeholders through an appointed Board of Directors. A stakeholder model has been adopted by the Tourism Prince George Board of Directors meaning that all tourism businesses and organizations in the Prince George region are automatically stakeholders without paying a membership fee.

About BC Parks: BC Parks is responsible for the designation, management and conservation of parks and protected areas. Visit www.bcparks.ca for more information.

Media Contacts
Tourism Prince George: Annie Doran Manager, Marketing & Communications
Direct: 250.649.3211 Email: doran@tourismpg.com

BC Parks: Natasha Ewing Community Liaison Officer, Northern Region
Direct: 250.614.9901 Email: natasha.ewing@gov.bc.ca

Global Meetings Industry Day and Ambassador’s Reception

Prince George, BC- In support of leaders coming together for the second annual Global Meetings Industry Day (GMID), Tourism Prince George and the Prince George Conference & Civic Centre (PGCCC) will be hosting an Ambassador’s Reception. The invite-only event will take place on the evening of April 4th to coincide with GMID. The Ambassador’s Reception acknowledges and celebrates those individuals who have selected Prince George as their premier meetings & conventions destination host city, or who have provided services for the events.


The PGCCC hosted over 400 events, including 14 city wide conferences and 278 meetings in 2018. The estimated total event participation days were 129,808 and the estimated economic impact generated directly from conferences and tradeshows was approximately $12 million dollars into the city of Prince George.

 “The PGCCC is celebrating its 25th Anniversary of hosting successful conferences and events in Prince George. Last year, conferences and tradeshows accounted for almost 30% of the total PGCCC revenues,” says Myles Tycholis, ​Manager, Events & Civic Centre. “We are looking forward to increasing that number in the future.”


“The Ambassador’s Reception is an excellent way to recognize local meeting hosts and event planners that bring economic impact into the community through meetings and conventions,” says Tourism Prince George CEO Erica Hummel. “Meetings and conferences promote tourism and additional spending in the community via pre and post-event activities, and support new infrastructure investments such as hotels, restaurants, and attractions.”

If your organization is interested in hosting a meeting or conference in Prince George and you require further information please contact Shirly Prokopchuk by email at meetings@tourismpg.com.


About Tourism Prince George:

Tourism Prince George (TPG) is a not-for-profit society created in January 2010 that is governed by tourism industry stakeholders through an appointed Board of Directors. A stakeholder model has been adopted by the Tourism Prince George Board of Directors meaning that all tourism businesses and organizations in the Prince George region are automatically stakeholders without paying a membership fee.


Media Contact: Annie Doran

Manager, Marketing and Communications

Direct: 250.649.3211   Email: doran@tourismpg.com

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Tourism Prince George Celebrates National Tourism Week

Prince George, BC- Prince George is joining communities, cities, and regions

around British Columbia and Canada to recognize National Tourism Week—

May 27 to June 2, 2018. Tourism Prince George has partnered with the

Prince George Chamber of Commerce to host two tourism events in

celebration of National Tourism Week.

The two events are:

• Tourism Breakfast Speaker Series –“Why Tourism matters”

Thursday May 24th, 2018

8:00am until 9:30am

Sandman Signature Hotel

Tourism Prince George is very pleased to announce and host keynote

speaker, Walt Judas, CEO of TIABC. Topics covered during the event

include; How tourism has become the key driver of the provincial

economy; The implications of the 2018 provincial budget and

government regulations on the industry; The six critical issues on

TIABC's radar that need to be addressed in order to maintain the

momentum; How individual businesses and residents can contribute

to or benefit from tourism; The future of tourism in British Columbia.

Please follow the link to register



• Business after 3pm Open House

Friday June 1st, 2018


Tourism Prince George Visitor Centre

This event is hosted in partnership with the PG Chamber of

Commerce and will include some refreshments, networking

opportunities, and a chance to connect with Tourism Prince George.

Please RSVP to attend here



Tourism is a $91.6 billion industry in Canada that directly supports 614,600

jobs from coast to coast. This represents 9.2% of all jobs in Canada and

makes tourism the third largest job creator in the country.

Over twenty million travellers chose Canada in 2017, up 4% from 2016.

In the year of Canada’s 150th anniversary of its confederation, total tourism

expenditures from domestic and international visitors reached $97.4 billion

in 2017, up 6.3% over 2016. In 2017, the delivery of services to support

tourism activities in Canada employed an average of 735,300 jobs

throughout the year (TIABC, 2018).

In 2017, the Northern BC Tourism Region reported 221,299 travellers in

region, an increase of 8.6% in visitation. This amounted to an average

occupancy rate in Prince George of 69%, up 3.4% from 2016. The Prince

George Airport saw over 499,000 passengers through YXS, an 8.0% increase

over 2016.

“We look forward to having even more tourists visit our city and our region

in 2018, taking part in festivals and events, attractions, restaurants,

accommodation and more,” says Tourism Prince George CEO, Erica Hummel.

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Global Meetings Industry Day and Ambassador’s Reception

Prince George, BC- In support of leaders coming together for the third annual Global Meetings

Industry Day (GMID), Tourism Prince George and the Prince George Conference & Civic Centre

(PGCCC) will be hosting an Ambassador’s Reception (formerly Champion’s Reception). The invite

only event will take place on the evening of April 12th to coincide with GMID. The purpose of the

Ambassador’s Reception is to acknowledge and celebrate those individuals who have chosen

Prince George as their premier meetings & conventions destination host city, or who have

provided services for all events. 

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