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Prince George, BC- For the third summer in a row, Tourism Prince George and The Community Arts Council are celebrating an "Artnership". The Artnership Program, which began in 2017, showcases local Indigenous artists in the Prince George Visitor Centre. The artists set up an onsite studio and spend a morning making or participating in a piece of art. The program gives visitors an opportunity to learn about the city’s arts scene, and also about Indigenous culture.
In 2017 and 2018, local artist Tom Mowatt set up his painting supplies and enjoyed sharing his culture and experiences with travelers from across the globe. “It wasn’t like work at all,” says Mowatt. “It was more talking than painting. It was such a reward to communicate with so many people.” Mowatt’s completed pieces are still on display in the Visitor Centre.
Another Artnership participant and local drum-maker, Len Paquette, made lasting memories for VIA Rail passengers bound for Prince Rupert last year when he drummed his newly completed drum up the aisles of the train. “It’s so exciting to see the faces of visitors when they get to speak to an artist and even participate in making a piece of art,” says Erica Hummel, CEO of Tourism Prince George. “This is an exciting program that really enhances the visitor experience in our community. It creates such positive perception of Prince George.”
Mowatt and Pacquette will be back as program participants this year, along with other talented local artists Darin Corbiere, Shirley Babcock, and Carla Joseph. A sixth has been added to this year’s roster, Jennifer Pighin, designer of the 2015 Canada Winter Games medals. Artists will be at Tourism Prince George every consecutive Thursday from 7:00am to 11:00am beginning with Darin Corbiere this Thursday, June 27th.
Schedule for the 2019 Artnership Program:
June 27th: Darin Corbiere, painting
July 4th: Shirley Babcock, painting
July 11th: Carla Joseph, painting
July 18th: Len Paquette, carving
July 25th: Tom Mowatt, painting
August 1st: Jennifer Pighin, drumming
“The Community Arts Council values the opportunity that Tourism Prince George provides to our artists in connecting them with visitors to our city, many of whom are highly interested in experiencing local and Indigenous artistry,” says Lisa Redpath, Program Manager at Studio 2880. “We had great success with this program last year and all of the participating artists found it to be quite rewarding. This really helps us to start putting Prince George on the cultural map.”
The Community Arts Council (CAC) undertakes similar Artnership programs with the Prince George Airport and City Hall. This is a legacy project from the 2015 Canada Winter Games, and the CAC is always interested in finding additional, secure facilities at which to introduce local Prince George artists and artisans.
Join us this Thursday, June 26th for the first event with Darin Corbiere, 7:00am to 11:00am at the Prince George Visitor Information Centre, 1300 1st Avenue.
Prince George, BC – Tourism Prince George has announced the release of their 2020-2024 Strategic Plan in conjunction with Tourism Week.
“We are so pleased to release our new five-year plan which will take us through to 2024. Tourism in British Columbia continues to grow, representing an $18 billion industry,” said Erica Hummel, CEO of Tourism Prince George. “In Prince George, we have seen a 40% growth in Tourism in the community in the last eight years, which is an average of 5% per year. With that in mind, we have developed the strategy to continue that trajectory into the next five years, with a vision to be BC’s year-round ‘Northern Gateway to Adventure’, a vibrant destination known for its diverse wilderness experiences, urban adventures and iconic events,” added Hummel.
Overarching Goals – Tourism Prince George has identified four overarching goals and objectives.
Increase the Net Promoter Score.
Increase tourism revenues by 5% annually.
Increase the overall market readiness of the destination.
Increase in stakeholder satisfaction.
Key Results Areas:
Visitor Centre – To provide excellent customer service to visitors, in partnership with stakeholders.
Destination Development – Facilitate the further development of Prince George as a northern gateway that offers year-round tourism products and experiences that meet and exceed visitor expectations.
Marketing - Promote a positive image of Prince George through partnerships, engagement and a compelling brand that is particularly relevant to our core and niche target markets.
Organizational Effectiveness - Increase the capacity and effectiveness of Tourism Prince George in the following areas: governance, engagement, team member capabilities, policies and procedures.
The condensed version of the strategic plan is available at www.tourismpg.com.
Please join us at the Visitor Centre during our Open House on Friday, May 31st from 11:00am-3:00pm at 1300 First Avenue.
May 28, 2019
Immigrant and Multicultural Services Society Call for Cultural Applications
Prince George, BC – Heatwave 2019 will be an engaging and fun-filled festival June 21st, 22nd, and 23rd brought to you by the Immigrant and Multicultural Services Society (IMSS), Lheidli T’enneh First Nation, Le Cercle des Canadiens Français (CCFPG), the Prince George Metis Community Association, and the Prince George Folkfest Society (PGFFS) to celebrate the cultural diversity of our community.
Ravi Sexena, Executive Director for IMSS says “anyone who wishes to celebrate their culture is encouraged to do so at Heatwave – Celebrate Cultures, as even one person can set up a great booth, sell food, or participate in the fashion show.”
Not sure how you or your group can be involved? A few suggestions include:
Application forms and more information can be found at their website: https://imss.ca/about-us-heading/dayofculture/.
About IMSS: The Society is comprised of a local membership of individuals and ethnic groups.
Representatives from ethnic organizations, similar clubs or organizations are welcome to join the Society.
The Board of Directors is elected from the members at the Annual General Meeting. Membership in the Society is open to all Canadian citizens, permanent residents and others with legal status in Canada regardless of their race, colour, religion, gender, or country of origin.
Ravi Sexena, Executive Director, IMSS
Heatwave – Celebrate Cultures
Prince George, BC – As part of the Celebrate PG grant program funded jointly by Tourism Prince George and the City of Prince George, and with funding support from The Community Support, Multiculturalism, and Anti-Racism Initiatives Program of the Department of Canadian Heritage in the amount of $75,000, Prince George will be host to a brand new cultural festival.
“On behalf of City Council, it is my pleasure to announce Heatwave – Celebrate Cultures,” says Mayor Lyn Hall. “The aim of this event is to highlight Prince George as a welcoming, multicultural, diverse, and inclusive community.”
Immigrant and Multicultural Services Society (IMSS) has partnered with Lheidli T’enneh First Nation, Le Cercle des Canadiens Français de Prince George, and the Prince George Folkfest Society to enhance and connect a series of pre-existing family-friendly community events to create a signature event that celebrates culture.
IMSS Executive Director Ravi Sexena, says “We are very pleased to be working with community partners to enhance and showcase many cultures. There are many ways for cultural associations, groups, families, or individuals to get involved, showcase, and celebrate their culture: with interactive information booths, vending, music, dances, art, food, and even a traditional dress fashion show!”
This annual event will provide free, high-caliber nightly entertainment in Canada Games Plaza to anchor a weekend festival that promotes cultural understanding, social connectedness, and community pride. The event will be held June 21-23, 2019, and will connect National Indigenous Peoples Day, IMSS’ Day of Cultures, and the Saint-Jean Baptiste Day. There will be daytime events in Lheidli T’enneh Memorial Park for National Indigenous Peoples Day and all other events will take place in Canada Games Plaza. The Prince George Folkfest Society (the organizers of Coldsnap) will provide entertainment spanning the three evenings and connecting the music to the cultural festivities.
“The value and economic impact these multi-day events bring to our community is significant for hotels, restaurants, and the Prince George economy,” says Tourism Prince George CEO, Erica Hummel. “Heatwave – Celebrate Cultures will attract regional visitors and will help increase over-night stays. In addition, it will provide more activities for local residents to attend, and more reason for out of town family and friends to visit,” says Hummel.
Upcoming event details and performance schedules will become available on www.celebratepg.com in the following weeks.
If you are interested in participating as an exhibitor, vendor, or performer, please contact IMSS at 250-562-2900 or visit www.imss.ca.
Annie Doran Manager, Marketing and Communications, Tourism Prince George
Direct: 250.649.3211 Email: firstname.lastname@example.org
Michael Kellett, Senior Communications Officer, City of Prince George
o: 250.614.7882 | c: 250.613.9087 Email: email@example.com
BC Parks Interpretive Display
Prince George, BC- Tourism Prince George is pleased to partner with BC Parks to host one of the newest interpretive displays outside of a park, about Northern BC provincial parks. Five display panels have been placed in the Visitor Centre, showcasing information about provincial initiatives such as community engagement and Indigenous relations, adventure experiences, conservation efforts within Northern BC, and guidelines for backcountry ethics and appropriate wildlife viewing.
The purpose of the display is to help educate visitors and locals about the 343 parks, or 58% of the provinces protected areas located throughout Northern BC. These parks alone host almost two million visitors annually, offering everything from remote wilderness hiking to relaxing hot springs.
“This display provides an opportunity for visitors and locals alike to learn about Northern BC Parks, be inspired to connect with nature, and act as stewards during their next visit. Northern BC offers an abundance of unique opportunities, exciting experiences for outdoor enthusiasts of all levels, and showcases the incredibly diverse and dynamic ecosystems of the north,” says Natasha Ewing, BC Parks’ Community Liaison Officer for Northern BC.
“By hosting the panels in our visitor centre, we are bringing awareness to BC Parks located in Northern BC and this is an opportunity to showcase underutilized parks, and parks that offer different amenities such as accessible features, camping and day-use opportunities, or great hikes; there’s something for everyone,” says Tourism Prince George CEO, Erica Hummel.
The display also includes a digital kiosk that allows users to search for park specific information, marine hot springs brochures, Northern BC provincial park maps, and a face-in-the-hole photograph opportunity. Don’t forget to use #bcparks and @yourbcparks when you post your picture!
About Tourism Prince George: Tourism Prince George (TPG) is a not-for-profit society created in January 2010 that is governed by tourism industry stakeholders through an appointed Board of Directors. A stakeholder model has been adopted by the Tourism Prince George Board of Directors meaning that all tourism businesses and organizations in the Prince George region are automatically stakeholders without paying a membership fee.
About BC Parks: BC Parks is responsible for the designation, management and conservation of parks and protected areas. Visit www.bcparks.ca for more information.
Tourism Prince George: Annie Doran Manager, Marketing & Communications
Direct: 250.649.3211 Email: firstname.lastname@example.org
BC Parks: Natasha Ewing Community Liaison Officer, Northern Region
Direct: 250.614.9901 Email: email@example.com
Global Meetings Industry Day and Ambassador’s Reception
Prince George, BC- In support of leaders coming together for the second annual Global Meetings Industry Day (GMID), Tourism Prince George and the Prince George Conference & Civic Centre (PGCCC) will be hosting an Ambassador’s Reception. The invite-only event will take place on the evening of April 4th to coincide with GMID. The Ambassador’s Reception acknowledges and celebrates those individuals who have selected Prince George as their premier meetings & conventions destination host city, or who have provided services for the events.
The PGCCC hosted over 400 events, including 14 city wide conferences and 278 meetings in 2018. The estimated total event participation days were 129,808 and the estimated economic impact generated directly from conferences and tradeshows was approximately $12 million dollars into the city of Prince George.
“The PGCCC is celebrating its 25th Anniversary of hosting successful conferences and events in Prince George. Last year, conferences and tradeshows accounted for almost 30% of the total PGCCC revenues,” says Myles Tycholis, Manager, Events & Civic Centre. “We are looking forward to increasing that number in the future.”
“The Ambassador’s Reception is an excellent way to recognize local meeting hosts and event planners that bring economic impact into the community through meetings and conventions,” says Tourism Prince George CEO Erica Hummel. “Meetings and conferences promote tourism and additional spending in the community via pre and post-event activities, and support new infrastructure investments such as hotels, restaurants, and attractions.”
If your organization is interested in hosting a meeting or conference in Prince George and you require further information please contact Shirly Prokopchuk by email at firstname.lastname@example.org.
About Tourism Prince George:
Tourism Prince George (TPG) is a not-for-profit society created in January 2010 that is governed by tourism industry stakeholders through an appointed Board of Directors. A stakeholder model has been adopted by the Tourism Prince George Board of Directors meaning that all tourism businesses and organizations in the Prince George region are automatically stakeholders without paying a membership fee.
Media Contact: Annie Doran
Manager, Marketing and Communications
Direct: 250.649.3211 Email: email@example.com
Tourism Prince George Celebrates National Tourism Week
Prince George, BC- Prince George is joining communities, cities, and regions
around British Columbia and Canada to recognize National Tourism Week—
May 27 to June 2, 2018. Tourism Prince George has partnered with the
Prince George Chamber of Commerce to host two tourism events in
celebration of National Tourism Week.
The two events are:
• Tourism Breakfast Speaker Series –“Why Tourism matters”
Thursday May 24th, 2018
8:00am until 9:30am
Sandman Signature Hotel
Tourism Prince George is very pleased to announce and host keynote
speaker, Walt Judas, CEO of TIABC. Topics covered during the event
include; How tourism has become the key driver of the provincial
economy; The implications of the 2018 provincial budget and
government regulations on the industry; The six critical issues on
TIABC's radar that need to be addressed in order to maintain the
momentum; How individual businesses and residents can contribute
to or benefit from tourism; The future of tourism in British Columbia.
Please follow the link to register
• Business after 3pm Open House
Friday June 1st, 2018
Tourism Prince George Visitor Centre
This event is hosted in partnership with the PG Chamber of
Commerce and will include some refreshments, networking
opportunities, and a chance to connect with Tourism Prince George.
Please RSVP to attend here
Tourism is a $91.6 billion industry in Canada that directly supports 614,600
jobs from coast to coast. This represents 9.2% of all jobs in Canada and
makes tourism the third largest job creator in the country.
Over twenty million travellers chose Canada in 2017, up 4% from 2016.
In the year of Canada’s 150th anniversary of its confederation, total tourism
expenditures from domestic and international visitors reached $97.4 billion
in 2017, up 6.3% over 2016. In 2017, the delivery of services to support
tourism activities in Canada employed an average of 735,300 jobs
throughout the year (TIABC, 2018).
In 2017, the Northern BC Tourism Region reported 221,299 travellers in
region, an increase of 8.6% in visitation. This amounted to an average
occupancy rate in Prince George of 69%, up 3.4% from 2016. The Prince
George Airport saw over 499,000 passengers through YXS, an 8.0% increase
“We look forward to having even more tourists visit our city and our region
in 2018, taking part in festivals and events, attractions, restaurants,
accommodation and more,” says Tourism Prince George CEO, Erica Hummel.
Global Meetings Industry Day and Ambassador’s Reception
Prince George, BC- In support of leaders coming together for the third annual Global Meetings
Industry Day (GMID), Tourism Prince George and the Prince George Conference & Civic Centre
(PGCCC) will be hosting an Ambassador’s Reception (formerly Champion’s Reception). The invite
only event will take place on the evening of April 12th to coincide with GMID. The purpose of the
Ambassador’s Reception is to acknowledge and celebrate those individuals who have chosen
Prince George as their premier meetings & conventions destination host city, or who have
provided services for all events.
Prince George, BC –Tourism Prince George is hosting a Christmas Giveaway contest on Facebook with three chances to win major prizes! We've engaged our local stakeholders to put together high-calibre prizing to attract regional visitors to spend an extra night in Prince George.
The themed giveaways are an excellent way to attract visitors from out of town to Prince George that are visiting family and friends during our shoulder season. In addition we are showcasing winter stakeholders to our regional audience that don’t get the opportunity to do so during peak summer traffic periods.
Tourism Prince George CEO Erica Hummel said, “In less than 24 hours, we have seen incredible engagement on our Facebook page; reporting over 300 comments, 63 shares and 166 likes, which shows us we have an engaged audience.”
The contest runs between December 4-22, 2017 with draws every Friday.
For more information, rules, and prizes, visit facebook.com/tourismpg.
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Find out how to register for free access to over 1,200 of Canada's best museums, art galleries, discovery centres, historic sites and nature parks - then pick yours up at our visitor centre!