The Tourism Prince George Team

Tourism Prince George has a full time staff of eight to carry out both Destination Marketing and Visitor Services activities for the community. The organization also employs part time seasonal staff members to assist with Visitor Services duties in the summer months. Staff information and contacts are as follows:

Erica Hummel - Chief Executive Officer
Erica Hummel
Chief Executive Officer
Annie Doran - Manager Marketing and Communications (Media Contact)
Annie Doran
Manager Marketing and Communications (Media Contact)
Leanne Schinkel - Manager of Sport & Event Development
Leanne Schinkel
Manager of Sport & Event Development
Colin Carson is Project Manager
Colin Carson
Project Manager
Shirly is the Sales Manager, Meetings and Conventions at Tourism Prince George.
Shirly Prokopchuk
Sales Manager, Meetings & Conventions
Sarah Kirk - Manager of Administration
Sarah Kirk
Manager of Administration
Sherry McKay - Visitor Centre Manager
Sherry McKay
Visitor Centre Manager

Board of Directors

The eleven member Board of Directors is comprised of a variety of sectors that include: accommodations, attractions, transportation, food and beverage, and municipal administration.  The current Board of Directors is as follows:

 

David McQuinn (Chair)  Courtyard Prince George

Elke Hierl-Steinbauer (Vice-Chair) Bon Voyage Motor Inn 

Lauren Phillips (Secretary) OVERHang Education Centre

Mary Jarbek (Governance) BC Restaurant & Foodservices Assoc.

Doug Bell (Treasurer) Northern Lights Estate Winery

John Gibson Prince George Airport Authority 

Myles Tycholis  City of Prince George

Kayla Schmitz Sandman Signature Hotel

Arun Mutalik  Coast Inn of the North

Mary Jane Hannah Ramada Plaza

Rena Zatorski Lheidli T’enneh First Nation

 

Stakeholders

A stakeholder model has been adopted by the Tourism Prince George Board of Directors which means that all tourism businesses and organizations in the Prince George region are automatically stakeholders without having to pay a membership fee. A variety of partnership programs are in the development stage which will allow stakeholders to take advantage of leveraged opportunities to promote their businesses and increase tourism activity. 

 
Tourism Prince George is funded through a Service Agreement with the City of Prince George along with the collection of the  Municipal and Regional District Tax (MRDT). Other revenue sources include partnership programs, advertising sales, merchandise sales, and marketing contracts.

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