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Tourism Prince George has a full time staff of eight to carry out both Destination Marketing and Visitor Services activities for the community. The organization also employs part time seasonal staff members to assist with Visitor Services duties in the summer months. Staff information and contacts are as follows:
The eleven-member Board of Directors is comprised of a variety of sectors that include: accommodations, attractions, transportation, food and beverage, and municipal administration. The current Board of Directors is as follows:
Elke Hierl-Steinbauer (Chair) Bon Voyage Motor Inn
Lauren Phillips (Secretary) OVERHang Education Centre
Doug Bell (Vice-Chair) Northern Lights Estate Winery
Jamie Valcourt (Treasurer) Courtyard by Marriott
Arun Mutalik Coast Prince George by APA
Rena Zatorski Lheidli T’enneh First Nation
Rob van Adrichem City of Prince George
Paul Robison Super 8 Prince George
Eoin Foley Nancy O’s Restaurant Group
Shirley Tiller Ramada Plaza Prince George
A stakeholder model has been adopted by the Tourism Prince George Board of Directors which means that all tourism businesses and organizations in the Prince George region are automatically stakeholders without having to pay a membership fee. A variety of partnership programs are in the development stage which will allow stakeholders to take advantage of leveraged opportunities to promote their businesses and increase tourism activity.
Tourism Prince George is funded through a Service Agreement with the City of Prince George along with the collection of the Municipal and Regional District Tax (MRDT). Other revenue sources include partnership programs, advertising sales, merchandise sales, and marketing contracts.
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