The Tourism Prince George Team

Tourism Prince George has a full time staff of eight to carry out both Destination Marketing and Visitor Services activities for the community. The organization also employs part time seasonal staff members to assist with Visitor Services duties in the summer months. Staff information and contacts are as follows:

Tracey McBride
Chief Executive Officer
Sarah Kirk - Manager of Administration
Sarah Kirk
Manager, Administration
Annie Doran - Manager Marketing and Communications (Media Contact)
Annie Doran
Manager, Marketing & Brand
Kirstyn Wallace
Marketing Coordinator
Colin Carson
Colin Carson
Manager, Sport Tourism
Shirly is the Manager, Meetings and Conventions at Tourism Prince George.
Shirly Prokopchuk
Manager, Meetings & Conventions
Sherry McKay - Visitor Centre Manager
Sherry McKay
Manager, Visitor Services
Camila Sanchez
Manager, Communications & Industry Relations

Board of Directors

The eleven-member Board of Directors is comprised of a variety of sectors that include: accommodations, attractions, transportation, food and beverage, and municipal administration.  The current Board of Directors is as follows:


Elke Hierl-Steinbauer (Chair) Bon Voyage Motor Inn 

Lauren Phillips (Secretary) OVERHang Education Centre

Doug Bell (Vice-Chair) Northern Lights Estate Winery

Jamie Valcourt (Treasurer) Courtyard by Marriott

John Gibson Aviation Consultant

Arun Mutalik  Coast Prince George by APA

Rena Zatorski Lheidli T’enneh First Nation

Rob van Adrichem City of Prince George

Paul Robison Super 8 Prince George

Eoin Foley Nancy O’s Restaurant Group

Shirley Tiller Ramada Plaza Prince George 


A stakeholder model has been adopted by the Tourism Prince George Board of Directors which means that all tourism businesses and organizations in the Prince George region are automatically stakeholders without having to pay a membership fee. A variety of partnership programs are in the development stage which will allow stakeholders to take advantage of leveraged opportunities to promote their businesses and increase tourism activity. 

Tourism Prince George is funded through a Service Agreement with the City of Prince George along with the collection of the  Municipal and Regional District Tax (MRDT). Other revenue sources include partnership programs, advertising sales, merchandise sales, and marketing contracts.

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