Learn more about our
101-1300 First Avenue
About Tourism Prince George:
Tourism Prince George Society (TPG) operates as the destination management organization (DMO) within the city of Prince George. Our team works closely with our local tourism partners to develop innovative destination development and marketing programs that drive visitation to Prince George.
Reporting to and acting as a key advisor to the CEO, the Manager, Communications & Industry Relations is responsible for developing, leading and executing strategy related to building strong and meaningful relationships with all tourism stakeholders; supporting business development, collaborating and connecting where needed and providing insights and resources to facilitate destination growth and success. This position provides proactive and strategic direction in the development and management of the Communications Plan and Industry Relations Plan designed to assist Tourism Prince George in reaching its strategic objectives and to fulfill its vision and mandate as the DMO for Prince George. This position is also responsible for external communications, development and execution of the destination’s crisis communication plan as needed, developing and communicating key messages and securing positive media coverage of the organization.
Duties and Responsibilities:
Develops and implements TPG’s industry engagement strategy inclusive of stakeholder visits, delivering industry presentations and providing business development support as needed
Shares relevant industry news, opportunities, insights and research conducive to building stronger tourism businesses and a stronger tourism destination
Supports stakeholder engagement with TPG’s corporate strategic planning process
Works with the CEO on destination development and industry training initiatives
Provides strategic direction and day-to-day management of TPG’s CRM platform Industry Events
Oversees development, planning and production of TPG industry events and workshops
Supports other industry events where appropriate as needed
Identifies research needs as related to and supporting TPG’s corporate strategy and annual marketing plan
Manages research contracts and projects including third-party contractors and tourism industry partners when necessary
Advises and establishes technological support and equipment required to execute research tactics
Works with the Leadership Team to develop and implement TPG’s corporate communications plan including strategic development of outreach in alignment with the corporate strategy and annual visitor services, sales and marketing plans:
Corporate Webpage Content
B2B Social Media Content
Press release development and circulation
Media announcements and interviews
Works with Leadership Team to oversee the development and delivery of various reports, presentations and publications including the Strategic Plan, Annual Business Plan, Annual Marketing Plan, Annual Reports, Research Insights, Newsletters and others as required
Develops, maintains and executes TPG’s crisis communications plan as needed
Serves as an official alternate media spokesperson as needed
Works with the CEO on local, provincial and national issues that impact the tourism industry
Fosters a highly collaborative working culture for TPG both internally and externally
Identifies opportunities to enhance public awareness of the value that TPG brings to the community (stakeholders and residents), showcasing the organization’s programs and partnerships
Maintains a consistent positive stance on the TPG brand execution through relationships with stakeholders
Champions exceptional quality throughout the organization and search out ways for TPG to celebrate and be celebrated for our successes locally, provincially and nationally
Supports travel media relations activities (such as coordinating influencer trips) as needed
Supports visitor services, sales and marketing activities and events as needed
Degree in Communications, Business Administration or related field
Minimum of 5 years of management level experience in industry relations and communications
Excellent interpersonal and communication skills with various audiences (including writing, verbal, presentation and listening skills)
Ability to make strategic decisions that move the organization forward; effective goal-setting, action plans and evaluation of successes and failures
Proven ability to be a confident and knowledgeable resource providing tourism industry expertise and insights to stakeholders
Effective at connecting with industry and creating partnerships when and where relevant
Experience with interagency networking with all tourism related entities locally, provincially, nationally and internationally
Proven ability to work with elected officials, governments, councils, agencies and other tourism industry stakeholders in building collaborative relationships and meeting an organizational mandate and performance objectives
Exceptional organizational, project management and time management capabilities with a strong attention to detail
Experience developing and managing a complex budget
Strategic and analytical thinker and ability to improvise and problem solve
Commitment to quality and accuracy of work
Experience working with CRM software
Experience developing and posting social media and digital/web content
Advanced user of Windows and Microsoft products
Enjoys working in a team environment
Proven ability to manage multiple projects and areas of responsibility
Professionalism in all aspects of performance and presentation
Prior experience in destination management organization is an asset
Please submit your resume and cover letter to Tourism Prince George at firstname.lastname@example.org by Friday, August 9th, 2019 at 4:30 pm. We thank all candidates in advance for their interest; however, only those short-listed will be contacted for an interview. No phone calls, please.
Summer is finally here, and it’s wonderful. Get out and celebrate the warmer temperatures and check out all the great local events! Here’s our event wrap up for the month of July in partnership with Move Up Prince George.
BMO KidzArt Dayz
BMO KidzArt Dayz is a celebration of creativity through art, music, and movement for the whole family! Through this two day festival, toddlers to pre-teens and all those kids-at-heart can partake in dozens of interactive hands-on art stations and activities. From music, collaborative community art projects, inflatable sculptures and more - there are creative opportunities everywhere.
Date: July 5 & 6, 2019
Location: Two Rivers Art Gallery
Learn To Fish At West Lake
Presented through Freshwater Fisheries Society of BC, this introductory program is perfect for kids 5-15 and their families. This half-day course will teach participants fish identification, habitat and conservation, knot tying, proper fish handling, ethics and best practices for using rods, reels, lines, and tackle.
Date: July 8, 2019
Location: West Lake Provincial Park
CrossRoads Street Festival: Motorsports, Motocross, and Jetboating
Enjoy a free community event focusing on everything motorsport, motocross and more! With fun interactive activities to encourage kids and adults to discover different outdoor recreation opportunities, this family-friendly street party takes place from 10am-3pm with a ticketed 19+ evening event kicking off at 6pm till midnight. The evening portion turns everything up a notch with live music, local craft beer, street food, and interactive outdoor party games.
Date: July 13, 2019
Location: Intersection of 5th and George Street
Take to the streets at Downtown Summerfest and bring your appetite to the Canadian Western Bank Taste Pavilion. Enjoy live entertainment on the TD Mainstage and be sure not to miss the thrilling Hockey Circus Show with PAZ or the magical antics with Clinton W. Gray. There’s always great food, live music, unique shopping and family fun at Downtown Summerfest!
Date: July 14, 2019
Location: Canada Games Plaza
Beauty & The Beast
“Be Our Guest” this month, and witness the live production of Beauty & The Beast, presented by Judy Russell Presents. From the Disney classic, Beauty and the Beast tells the story of a prince who is magically transformed into a terrible beast as punishment for his selfish ways. To return to his human form he must learn to love and be loved in return or he and his household will remain transformed forever.
Date: July 11 - 27, 2019
Location: The Prince George Playhouse
For more events happening in July, make sure to follow the City of Prince George and Tourism Prince George event calendars. Watch for monthly event guides to be posted on the Move Up Prince George and Tourism Prince George blogs the first Wednesday of every month during 2019! Have an event you want us to share? Email email@example.com and firstname.lastname@example.org.
Canada Day is almost here! To take in the festivities and celebrate our wonderful home, we’ve laid out some of our top favourite Canada Day weekend activities to put on your to-do list.
1. Celebrate Canada’s Birthday In Style
Join the biggest birthday party of the year at Lheidli T’enneh Memorial Park. With over seven hours of live performances and entertainment, cultural booths and a wide array of ethnic cuisines, this family-friendly event is the perfect excuse to spend the whole day outside.
2. Hit The Trails
Escape the crowds and visit some of the local hiking trails around PG, but with so many around you’ll have a hard time choosing just one. Consider visiting the multiple lakes at Eskers Provincial Park, or scramble up to the top of Teapot Mountain for a spectacular view. What some more inspiration? Check out our hiking recommendations here: https://tourismpg.com/activities/parks-and-trails
3. Go Old-School With Dominion Day At Huble Homestead
Take a step back into the past, and enjoy heritage demonstrations and festivities as pioneers would have marked the occasion over a hundred years ago - with old-fashioned games, races, eating contests and a special Canadian treasure hunt! Dominion Day birthday cake will be served at several different times throughout the day, and you can take part in heritage demonstrations like making butter and ice cream.
4. Say Happy Birthday With A Toast
Come take a free tour of Northern Lights Estate Winery, BC’s northernmost winery. Tours include a behind the scenes look at the cellar and informative guided walk through the orchard. All tours conclude in the tasting room, where you can cheers to Canada’s big day before continuing into the bistro for dinner or a snack.
5. Gallop Into The Sunset
Enjoy a horseback riding tour at El Shaddai Ranch, located just south of the city, and take in the local scenery and wildlife from the unique perspective of the saddle. The sunset ride from 7pm to 9pm is sure to please the senses and relax the soul! Bookings required.
6. Escape The Ordinary
Or stick to the streets and challenge your mind at Exit PG. See if you and your companions can solve all the clues to free yourselves from the selection of intriguing puzzle rooms. Bookings required.
7. Finish The Day With A Bang
At 11pm sharp on July 1st, fireworks will ignite from Connaught Hill to wrap up the weekend and Canada Day celebrations. There are tons of unique viewing sites across the city, so if you’re not sure where to go, Canada Games Plaza has always been one of our favourite locations to see them.
Earlier this month the City of Prince George opened a brand new greenspace to the public – Nechako Riverside Park. As the latest addition to Prince George this riverfront space, just located on the north side of the Nechako River and Foothills Boulevard, offers locals and visitors the opportunity to enjoy the beautiful Nechako River just outside the city centre.
Through careful planning, the park provides accessible and easy walking paths for tiny feet and wheelchairs alike. With a gradual five percent grade down to the water, taking gear or even a kayak will be easy, as the wide gravel path casually zig-zags its way to the riverside from the upper parking lot.
From the bottom of the bank, many scattered benches and picnic tables are available to choose from, and the tables have been specifically developed to cater to wheelchairs and mobility aids. From the left, a large open field has been cleared to allow for fun family activities such as frisbee and bocce ball, while to the right and past the bridge, the walking trails have been untouched and left forested for exploration. For the more adventurous a canoe launch has been developed on the riverbank, providing the perfect starting or finishing spot for a classic float down the Nechako River.
Next time you visit the Nechako Riverside Park tag your photos with #takeonPG on Instagram, Twitter or Facebook - we’d love to see your take.
Want to keep up on the latest and greatest in PG? Sign up for our e-mail newsletter below:
The Institute for Canadian Citizens' Cultural Access Pass allows newly sworn-in citizens to visit participating attractions for free, for one year.
Find out how to register for free access to over 1,200 of Canada's best museums, art galleries, discovery centres, historic sites and nature parks - then pick yours up at our visitor centre!