Posts by Kirstyn Wallace:

About Tourism Prince George:
Tourism Prince George Society (TPG) operates as the destination management organization (DMO) within the city of Prince George. Our team works closely with our local tourism partners to develop innovative destination development and marketing programs that drive visitation to Prince George.

Job Description:
Reporting to and acting as a key advisor to the CEO, the Manager, Communications & Industry Relations is responsible for developing, leading and executing strategy related to building strong and meaningful relationships with all tourism stakeholders; supporting business development, collaborating and connecting where needed and providing insights and resources to facilitate destination growth and success. This position provides proactive and strategic direction in the development and management of the Communications Plan and Industry Relations Plan designed to assist Tourism Prince George in reaching its strategic objectives and to fulfill its vision and mandate as the DMO for Prince George. This position is also responsible for external communications, development and execution of the destination’s crisis communication plan as needed, developing and communicating key messages and securing positive media coverage of the organization.

Duties and Responsibilities:
Stakeholder Relations
 Develops and implements TPG’s industry engagement strategy inclusive of stakeholder visits, delivering industry presentations and providing business development support as needed
 Shares relevant industry news, opportunities, insights and research conducive to building stronger tourism businesses and a stronger tourism destination
 Supports stakeholder engagement with TPG’s corporate strategic planning process
 Works with the CEO on destination development and industry training initiatives
 Provides strategic direction and day-to-day management of TPG’s CRM platform Industry Events
 Oversees development, planning and production of TPG industry events and workshops
 Supports other industry events where appropriate as needed

Research
 Identifies research needs as related to and supporting TPG’s corporate strategy and annual marketing plan
 Manages research contracts and projects including third-party contractors and tourism industry partners when necessary
 Advises and establishes technological support and equipment required to execute research tactics

Corporate Communications
 Works with the Leadership Team to develop and implement TPG’s corporate communications plan including strategic development of outreach in alignment with the corporate strategy and annual visitor services, sales and marketing plans:
         Corporate Newsletter
         Corporate Webpage Content
         B2B Social Media Content
         Press release development and circulation
         Media announcements and interviews
 Works with Leadership Team to oversee the development and delivery of various reports, presentations and publications including the Strategic Plan, Annual Business Plan, Annual Marketing Plan, Annual Reports, Research Insights, Newsletters and others as required
 Develops, maintains and executes TPG’s crisis communications plan as needed
 Serves as an official alternate media spokesperson as needed

Other
 Works with the CEO on local, provincial and national issues that impact the tourism industry
 Fosters a highly collaborative working culture for TPG both internally and externally
 Identifies opportunities to enhance public awareness of the value that TPG brings to the community (stakeholders and residents), showcasing the organization’s programs and partnerships
 Maintains a consistent positive stance on the TPG brand execution through relationships with stakeholders
 Champions exceptional quality throughout the organization and search out ways for TPG to celebrate and be celebrated for our successes locally, provincially and nationally
 Supports travel media relations activities (such as coordinating influencer trips) as needed
 Supports visitor services, sales and marketing activities and events as needed

Qualifications:
 Degree in Communications, Business Administration or related field
 Minimum of 5 years of management level experience in industry relations and communications
 Excellent interpersonal and communication skills with various audiences (including writing, verbal, presentation and listening skills)
 Ability to make strategic decisions that move the organization forward; effective goal-setting, action plans and evaluation of successes and failures
 Proven ability to be a confident and knowledgeable resource providing tourism industry expertise and insights to stakeholders
 Effective at connecting with industry and creating partnerships when and where relevant
 Experience with interagency networking with all tourism related entities locally, provincially, nationally and internationally
 Proven ability to work with elected officials, governments, councils, agencies and other tourism industry stakeholders in building collaborative relationships and meeting an organizational mandate and performance objectives
 Exceptional organizational, project management and time management capabilities with a strong attention to detail
 Experience developing and managing a complex budget
 Strategic and analytical thinker and ability to improvise and problem solve
 Commitment to quality and accuracy of work
 Experience working with CRM software
 Experience developing and posting social media and digital/web content
 Advanced user of Windows and Microsoft products
 Enjoys working in a team environment
 Proven ability to manage multiple projects and areas of responsibility
 Professionalism in all aspects of performance and presentation
 Prior experience in destination management organization is an asset

Application Process:
Please submit your resume and cover letter to Tourism Prince George at admin@tourismpg.com by Friday, August 9th, 2019 at 4:30 pm. We thank all candidates in advance for their interest; however, only those short-listed will be contacted for an interview. No phone calls, please.

Summer is finally here, and it’s wonderful. Get out and celebrate the warmer temperatures and check out all the great local events! Here’s our event wrap up for the month of July in partnership with Move Up Prince George.

 

BMO KidzArt Dayz
BMO KidzArt Dayz is a celebration of creativity through art, music, and movement for the whole family! Through this two day festival, toddlers to pre-teens and all those kids-at-heart can partake in dozens of interactive hands-on art stations and activities. From music, collaborative community art projects, inflatable sculptures and more - there are creative opportunities everywhere.

Date: July 5 & 6, 2019
Location: Two Rivers Art Gallery


Learn To Fish At West Lake
Presented through Freshwater Fisheries Society of BC, this introductory program is perfect for kids 5-15 and their families. This half-day course will teach participants fish identification, habitat and conservation, knot tying, proper fish handling, ethics and best practices for using rods, reels, lines, and tackle.

Date: July 8, 2019
Location: West Lake Provincial Park


CrossRoads Street Festival: Motorsports, Motocross, and Jetboating

Enjoy a free community event focusing on everything motorsport, motocross and more! With fun interactive activities to encourage kids and adults to discover different outdoor recreation opportunities, this family-friendly street party takes place from 10am-3pm with a ticketed 19+ evening event kicking off at 6pm till midnight. The evening portion turns everything up a notch with live music, local craft beer, street food, and interactive outdoor party games.

Date: July 13, 2019
Location: Intersection of 5th and George Street



Downtown Summerfest
Take to the streets at Downtown Summerfest and bring your appetite to the Canadian Western Bank Taste Pavilion. Enjoy live entertainment on the TD Mainstage and be sure not to miss the thrilling Hockey Circus Show with PAZ or the magical antics with Clinton W. Gray. There’s always great food, live music, unique shopping and family fun at Downtown Summerfest!


Date: July 14, 2019
Location: Canada Games Plaza


Beauty & The Beast
“Be Our Guest” this month, and witness the live production of Beauty & The Beast, presented by Judy Russell Presents. From the Disney classic, Beauty and the Beast tells the story of a prince who is magically transformed into a terrible beast as punishment for his selfish ways. To return to his human form he must learn to love and be loved in return or he and his household will remain transformed forever.

Date: July 11 - 27, 2019
Location: The Prince George Playhouse

For more events happening in July, make sure to follow the City of Prince George and Tourism Prince George event calendars. Watch for monthly event guides to be posted on the Move Up Prince George and Tourism Prince George blogs the first Wednesday of every month during 2019! Have an event you want us to share? Email wallace@tourismpg.com and info@moveupprincegeorge.ca.

Canada Day is almost here! To take in the festivities and celebrate our wonderful home, we’ve laid out some of our top favourite Canada Day weekend activities to put on your to-do list.


1. Celebrate Canada’s Birthday In Style
Join the biggest birthday party of the year at Lheidli T’enneh Memorial Park. With over seven hours of live performances and entertainment, cultural booths and a wide array of ethnic cuisines, this family-friendly event is the perfect excuse to spend the whole day outside.

2. Hit The Trails
Escape the crowds and visit some of the local hiking trails around PG, but with so many around you’ll have a hard time choosing just one. Consider visiting the multiple lakes at Eskers Provincial Park, or scramble up to the top of Teapot Mountain for a spectacular view. What some more inspiration? Check out our hiking recommendations here: https://tourismpg.com/activities/parks-and-trails


3. Go Old-School With Dominion Day At Huble Homestead
Take a step back into the past, and enjoy heritage demonstrations and festivities as pioneers would have marked the occasion over a hundred years ago - with old-fashioned games, races, eating contests and a special Canadian treasure hunt! Dominion Day birthday cake will be served at several different times throughout the day, and you can take part in heritage demonstrations like making butter and ice cream.


4. Say Happy Birthday With A Toast
Come take a free tour of Northern Lights Estate Winery, BC’s northernmost winery. Tours include a behind the scenes look at the cellar and informative guided walk through the orchard. All tours conclude in the tasting room, where you can cheers to Canada’s big day before continuing into the bistro for dinner or a snack.

 

5. Gallop Into The Sunset
Enjoy a horseback riding tour at El Shaddai Ranch, located just south of the city, and take in the local scenery and wildlife from the unique perspective of the saddle. The sunset ride from 7pm to 9pm is sure to please the senses and relax the soul! Bookings required.

 

6. Escape The Ordinary
Or stick to the streets and challenge your mind at Exit PG. See if you and your companions can solve all the clues to free yourselves from the selection of intriguing puzzle rooms. Bookings required.


7. Finish The Day With A Bang
At 11pm sharp on July 1st, fireworks will ignite from Connaught Hill to wrap up the weekend and Canada Day celebrations. There are tons of unique viewing sites across the city, so if you’re not sure where to go, Canada Games Plaza has always been one of our favourite locations to see them.

Earlier this month the City of Prince George opened a brand new greenspace to the public – Nechako Riverside Park. As the latest addition to Prince George this riverfront space, just located on the north side of the Nechako River and Foothills Boulevard, offers locals and visitors the opportunity to enjoy the beautiful Nechako River just outside the city centre.

Through careful planning, the park provides accessible and easy walking paths for tiny feet and wheelchairs alike. With a gradual five percent grade down to the water, taking gear or even a kayak will be easy, as the wide gravel path casually zig-zags its way to the riverside from the upper parking lot.

From the bottom of the bank, many scattered benches and picnic tables are available to choose from, and the tables have been specifically developed to cater to wheelchairs and mobility aids. From the left, a large open field has been cleared to allow for fun family activities such as frisbee and bocce ball, while to the right and past the bridge, the walking trails have been untouched and left forested for exploration. For the more adventurous a canoe launch has been developed on the riverbank, providing the perfect starting or finishing spot for a classic float down the Nechako River. 

Next time you visit the Nechako Riverside Park tag your photos with #takeonPG on Instagram, Twitter or Facebook - we’d love to see your take.

 

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