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About Tourism Prince George:
Tourism Prince George Society (TPG) operates as the destination management organization (DMO) within the city of Prince George. Our team works closely with our local tourism partners to develop innovative destination development and marketing programs that drive visitation to Prince George.
Reporting to and acting as a key advisor to the CEO, the Manager, Communications & Industry Relations is responsible for developing, leading and executing strategy related to building strong and meaningful relationships with all tourism stakeholders; supporting business development, collaborating and connecting where needed and providing insights and resources to facilitate destination growth and success. This position provides proactive and strategic direction in the development and management of the Communications Plan and Industry Relations Plan designed to assist Tourism Prince George in reaching its strategic objectives and to fulfill its vision and mandate as the DMO for Prince George. This position is also responsible for external communications, development and execution of the destination’s crisis communication plan as needed, developing and communicating key messages and securing positive media coverage of the organization.
Duties and Responsibilities:
Develops and implements TPG’s industry engagement strategy inclusive of stakeholder visits, delivering industry presentations and providing business development support as needed
Shares relevant industry news, opportunities, insights and research conducive to building stronger tourism businesses and a stronger tourism destination
Supports stakeholder engagement with TPG’s corporate strategic planning process
Works with the CEO on destination development and industry training initiatives
Provides strategic direction and day-to-day management of TPG’s CRM platform Industry Events
Oversees development, planning and production of TPG industry events and workshops
Supports other industry events where appropriate as needed
Identifies research needs as related to and supporting TPG’s corporate strategy and annual marketing plan
Manages research contracts and projects including third-party contractors and tourism industry partners when necessary
Advises and establishes technological support and equipment required to execute research tactics
Works with the Leadership Team to develop and implement TPG’s corporate communications plan including strategic development of outreach in alignment with the corporate strategy and annual visitor services, sales and marketing plans:
Corporate Webpage Content
B2B Social Media Content
Press release development and circulation
Media announcements and interviews
Works with Leadership Team to oversee the development and delivery of various reports, presentations and publications including the Strategic Plan, Annual Business Plan, Annual Marketing Plan, Annual Reports, Research Insights, Newsletters and others as required
Develops, maintains and executes TPG’s crisis communications plan as needed
Serves as an official alternate media spokesperson as needed
Works with the CEO on local, provincial and national issues that impact the tourism industry
Fosters a highly collaborative working culture for TPG both internally and externally
Identifies opportunities to enhance public awareness of the value that TPG brings to the community (stakeholders and residents), showcasing the organization’s programs and partnerships
Maintains a consistent positive stance on the TPG brand execution through relationships with stakeholders
Champions exceptional quality throughout the organization and search out ways for TPG to celebrate and be celebrated for our successes locally, provincially and nationally
Supports travel media relations activities (such as coordinating influencer trips) as needed
Supports visitor services, sales and marketing activities and events as needed
Degree in Communications, Business Administration or related field
Minimum of 5 years of management level experience in industry relations and communications
Excellent interpersonal and communication skills with various audiences (including writing, verbal, presentation and listening skills)
Ability to make strategic decisions that move the organization forward; effective goal-setting, action plans and evaluation of successes and failures
Proven ability to be a confident and knowledgeable resource providing tourism industry expertise and insights to stakeholders
Effective at connecting with industry and creating partnerships when and where relevant
Experience with interagency networking with all tourism related entities locally, provincially, nationally and internationally
Proven ability to work with elected officials, governments, councils, agencies and other tourism industry stakeholders in building collaborative relationships and meeting an organizational mandate and performance objectives
Exceptional organizational, project management and time management capabilities with a strong attention to detail
Experience developing and managing a complex budget
Strategic and analytical thinker and ability to improvise and problem solve
Commitment to quality and accuracy of work
Experience working with CRM software
Experience developing and posting social media and digital/web content
Advanced user of Windows and Microsoft products
Enjoys working in a team environment
Proven ability to manage multiple projects and areas of responsibility
Professionalism in all aspects of performance and presentation
Prior experience in destination management organization is an asset
Please submit your resume and cover letter to Tourism Prince George at firstname.lastname@example.org by Friday, August 9th, 2019 at 4:30 pm. We thank all candidates in advance for their interest; however, only those short-listed will be contacted for an interview. No phone calls, please.
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