About Tourism Prince George:
Tourism Prince George Society (TPG) operates as the destination management organization (DMO) within the city of Prince George. Our team works closely with our local tourism partners to develop innovative destination development and marketing programs that drive visitation to Prince George.

Job Description:
Reporting to and acting as a key advisor to the CEO, the Manager, Communications & Industry Relations is responsible for developing, leading and executing strategy related to building strong and meaningful relationships with all tourism stakeholders; supporting business development, collaborating and connecting where needed and providing insights and resources to facilitate destination growth and success. This position provides proactive and strategic direction in the development and management of the Communications Plan and Industry Relations Plan designed to assist Tourism Prince George in reaching its strategic objectives and to fulfill its vision and mandate as the DMO for Prince George. This position is also responsible for external communications, development and execution of the destination’s crisis communication plan as needed, developing and communicating key messages and securing positive media coverage of the organization.

Duties and Responsibilities:
Stakeholder Relations
 Develops and implements TPG’s industry engagement strategy inclusive of stakeholder visits, delivering industry presentations and providing business development support as needed
 Shares relevant industry news, opportunities, insights and research conducive to building stronger tourism businesses and a stronger tourism destination
 Supports stakeholder engagement with TPG’s corporate strategic planning process
 Works with the CEO on destination development and industry training initiatives
 Provides strategic direction and day-to-day management of TPG’s CRM platform Industry Events
 Oversees development, planning and production of TPG industry events and workshops
 Supports other industry events where appropriate as needed

Research
 Identifies research needs as related to and supporting TPG’s corporate strategy and annual marketing plan
 Manages research contracts and projects including third-party contractors and tourism industry partners when necessary
 Advises and establishes technological support and equipment required to execute research tactics

Corporate Communications
 Works with the Leadership Team to develop and implement TPG’s corporate communications plan including strategic development of outreach in alignment with the corporate strategy and annual visitor services, sales and marketing plans:
         Corporate Newsletter
         Corporate Webpage Content
         B2B Social Media Content
         Press release development and circulation
         Media announcements and interviews
 Works with Leadership Team to oversee the development and delivery of various reports, presentations and publications including the Strategic Plan, Annual Business Plan, Annual Marketing Plan, Annual Reports, Research Insights, Newsletters and others as required
 Develops, maintains and executes TPG’s crisis communications plan as needed
 Serves as an official alternate media spokesperson as needed

Other
 Works with the CEO on local, provincial and national issues that impact the tourism industry
 Fosters a highly collaborative working culture for TPG both internally and externally
 Identifies opportunities to enhance public awareness of the value that TPG brings to the community (stakeholders and residents), showcasing the organization’s programs and partnerships
 Maintains a consistent positive stance on the TPG brand execution through relationships with stakeholders
 Champions exceptional quality throughout the organization and search out ways for TPG to celebrate and be celebrated for our successes locally, provincially and nationally
 Supports travel media relations activities (such as coordinating influencer trips) as needed
 Supports visitor services, sales and marketing activities and events as needed

Qualifications:
 Degree in Communications, Business Administration or related field
 Minimum of 5 years of management level experience in industry relations and communications
 Excellent interpersonal and communication skills with various audiences (including writing, verbal, presentation and listening skills)
 Ability to make strategic decisions that move the organization forward; effective goal-setting, action plans and evaluation of successes and failures
 Proven ability to be a confident and knowledgeable resource providing tourism industry expertise and insights to stakeholders
 Effective at connecting with industry and creating partnerships when and where relevant
 Experience with interagency networking with all tourism related entities locally, provincially, nationally and internationally
 Proven ability to work with elected officials, governments, councils, agencies and other tourism industry stakeholders in building collaborative relationships and meeting an organizational mandate and performance objectives
 Exceptional organizational, project management and time management capabilities with a strong attention to detail
 Experience developing and managing a complex budget
 Strategic and analytical thinker and ability to improvise and problem solve
 Commitment to quality and accuracy of work
 Experience working with CRM software
 Experience developing and posting social media and digital/web content
 Advanced user of Windows and Microsoft products
 Enjoys working in a team environment
 Proven ability to manage multiple projects and areas of responsibility
 Professionalism in all aspects of performance and presentation
 Prior experience in destination management organization is an asset

Application Process:
Please submit your resume and cover letter to Tourism Prince George at admin@tourismpg.com by Friday, August 9th, 2019 at 4:30 pm. We thank all candidates in advance for their interest; however, only those short-listed will be contacted for an interview. No phone calls, please.

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