About Tourism Prince George
Tourism Prince George Society operates as the destination marketing/management organization within the city of Prince George. Our team works closely with our local tourism partners to develop innovative campaigns that will drive visitation to Prince George.

Contract: 1-year maternity leave cover

Job Description:
Reporting to the Chief Executive Officer, this strategic position is directly responsible for coordinating the sport tourism initiatives for Tourism Prince George and ensuring Prince George successfully attracts and hosts sport events and meetings which are consistent with the goals of the Sport Tourism Strategy.

Duties and Responsibilities:

Industry Relations

  • Develops strategic partnerships and relationships and liaises with various community, regional, provincial, and national sport organizations, hospitality businesses, sport facilities and user groups, and sponsors to support sport event initiatives within Prince George

  • Acts as the key contact for stakeholders, responds to requests and inquiries, directs inquiries to the appropriate resources and makes industry connections as appropriate

  • Actively collects information and relevant updates pertaining to sport tourism industry trends, developments, research, funding, events and other information to be able to respond to community inquiries

  • Identifies and pursues leads, securing new sport related events in Prince George

  • Attends sports related conferences, tradeshows, and meetings to promote Prince George as a sport hosing destination

Program Development, Coordination, Promotion, Communications & Implementation

  • Delivers the objectives in Tourism Prince George’s Strategic Plan including development of a work plan, identification of short and long-term objectives and action plans, timelines, budgets, deliverables, and performance measurement indicators

  • Plans and develops a series of sport hosting community resources and promotes these resources to community stakeholders

  • Manages a database of available sport events and prepares or assists in the preparation of bids

  • Develops and delivers verbal and written presentations to clients and stakeholders

  • Ensures quality and accuracy of sport tourism content on the Tourism Prince George website

  • Prepares monthly reports and presentations as required

  • Tracks economic impact of sporting events via “STEAM” templates developed by the Canadian Sport Tourism Association (CSTA)

  • Ensures sport tourism initiatives remain relevant in Prince George and continues to assist community stakeholders with their sport tourism needs


  • Post-secondary education in sport management, marketing, communications, or a related field

  • 3+ progressive experience in sport event management, tourism, sponsorship, marketing and/or public relations

  • Demonstrated understanding of the relationship between tourism and sports at a regional, provincial and national level including knowledge of funding and grant processes of same

  • Knowledge of local clubs and associations

  • Experience working with event organizers, planners, and associations

  • Excellent interpersonal, oral and written communication, organizational and leadership skills

  • Basic understanding of website updates and maintenance

  • Comfortable using a variety of social media tools

  • Strong and consistent ability to prioritize activities within specific time guideline and to handle multiple responsibilities within a specific time frame

  • Demonstrated ability to work with cross functional teams

  • Strong knowledge of Microsoft Office software: Word, Excel, and PowerPoint

  • Desire to exemplify outstanding customer service

  • Ability to travel and occasionally work weekends and evenings

  • Frequent (overnight) travel required for trade shows, sales trips and other industry events

  • Some use of personal vehicle

  • Ability to lift 50 lbs

  • Knowledge of the Adobe Creative Suite considered an asset

Negotiable based on experience (37.5 hour per week)

Application Process:
Please email your resume and cover letter to Tourism Prince George at by Friday, June 2nd, 2017 at 4:30 pm. We thank all candidates in advance for their interest; however only those short listed will be contacted for an interview.

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