Tourism Prince George Corporate Information

Board of Directors

Tourism Prince George is a not-for-profit society created in January 2010 that is governed by tourism industry stakeholders through an appointed Board of Directors. The eleven member Board of Directors is comprised of a variety of sectors that include: accommodations, attractions, transportation, food and beverage, economic development, and municipal administration. 

The current Board of Directors is as follows:

Mary Jane Hannah - Ramada Hotel (Chair)
Bob Lalonde - Prince George Civic Centre (Treasurer)
Elke Hierl-Steinbauer - Bon Voyage Motor Inn (Secretary)
TBA - Coast Inn of the North
Rebecca Menge - Treasure Cove Hotel
Dave Richinski - Sandman Hotel
John Gibson - Prince George Airport Authority
Colleen Van Mook - City of Prince George
Don Bassermann - City of Prince George
Young Nam - Esther's Inn
Pat Maher - UNBC

Staff

Tourism Prince George has a full time staff of six to carry out both Destination Marketing and Visitor Services activities for the community. The organization also employs part time seasonal staff members to assist with Visitor Services duties in the summer months. 

Staff information and contacts are as follows:

Aidan Kelly - Chief Executive Officer
kelly@tourismpg.com
(250) 649-3218

Roya Compo [Umpherville] - Marketing and Business Development Manager
compo@tourismpg.com
(250) 649-3202

Annie Doran - Marketing Coordinator
doran@tourismpg.com
(250) 649-3213

Tia Kelly - Digital Content Strategist
tkelly@tourismpg.com
(250) 649-3209

Sherry Powney - Visitor Centre Manager
powney@tourismpg.com
(250) 649-3217

Terry Murphy - Visitor Centre Counsellor
info@tourismpg.com
(250) 562-3700

Stakeholders

A stakeholder model has been adopted by the Tourism Prince George Board of Directors which means that all tourism businesses and organizations in the Prince George region are automatically stakeholders without having to pay a membership fee. A variety of partnership programs are in the development stage which will allow stakeholders to take advantage of leveraged opportunities to promote their businesses and increase tourism activity. 

Tourism Prince George is funded through a Service Agreement with the City of Prince George along with the collection of the Additional Hotel Room Tax (AHRT). Other revenue sources include partnership programs, advertising sales, merchandise sales, and marketing contracts.

The mission and core purpose of the organization is to have visitors come, stay a while, and enjoy Prince George. 

The mandate of Tourism Prince George is to evaluate, develop, and implement marketing programs on behalf of stakeholders while at the same time striving for excellence in the provision of Visitor Services.   

All organizational activities will align with the Tourism Prince George core values:

• Pride - we need to believe
• Connection to the environment and natural world
• Being friendly, helpful and welcoming
• Being responsible, accountable, transparent and fair

Marketing and Visitor Services initiatives will also keep in mind the guiding business principles of Tourism Prince George:

• Collaboration/partnership
• Enjoyment/fun
• Education/communication
• Financially sustainable- leverage dollars
• Innovative
• Responsive and adaptive/flexible

More information can be found by accessing the documents referenced below: Community Tourism Plan (March 2010) and Tourism Prince George Strategic Plan (June 2010).