The Tourism Prince George Team

Tourism Prince George has a full time staff of eight to carry out both Destination Marketing and Visitor Services activities for the community. The organization also employs part time seasonal staff members to assist with Visitor Services duties in the summer months. Staff information and contacts are as follows:

Erica Hummel - Chief Executive Officer
Erica Hummel
Chief Executive Officer
(250) 649-3218
Annie Doran - Manager Marketing and Communications (Media Contact)
Annie Doran
Manager Marketing and Communications (Media Contact)
(250) 649-3211
Anna Brink - Coordinator Marketing and Communications
Anna Brink
Coordinator Marketing and Communications
(250) 649-3202
Colin Carson is Manager of Sport and Event Development.
Colin Carson
Manager of Sport & Event Development
250-649-3213
Shirly is the Sales Manager, Meetings and Conventions at Tourism Prince George.
Shirly Prokopchuk
Sales Manager, Meetings & Conventions
250-649-3203
Sarah Kirk - Manager of Administration and Special Projects
Sarah Kirk
Manager of Administration and Special Projects
(250) 649-3210
Sherry McKay - Visitor Centre Manager
Sherry McKay
Visitor Centre Manager
(250) 649-3217

Board of Directors

The eleven member Board of Directors is comprised of a variety of sectors that include: accommodations, attractions, transportation, food and beverage, and municipal administration.  The current Board of Directors is as follows:

David McQuinn (Chair)  Courtyard Prince George
Heather Oland (Vice-Chair) Ramada Plaza
Elke Hierl-Steinbauer (Secretary/Treasurer) Bon Voyage Motor Inn 
Mary Jarbek (Governance) BC Restaurant & Foodservices Assoc.
Andy Beesley  Prince George Cougars
Doug Bell Northern Lights Estate Winery
John Gibson Prince George Airport Authority 
Myles Tycholis  City of Prince George
Kayla Schmitz Sandman Signature Hotel
Lauren Phillips OVERHang Education Centre
Laurie Henderson Travelodge Prince George Goldcap

Stakeholders

A stakeholder model has been adopted by the Tourism Prince George Board of Directors which means that all tourism businesses and organizations in the Prince George region are automatically stakeholders without having to pay a membership fee. A variety of partnership programs are in the development stage which will allow stakeholders to take advantage of leveraged opportunities to promote their businesses and increase tourism activity. 

 
Tourism Prince George is funded through a Service Agreement with the City of Prince George along with the collection of the  Municipal and Regional District Tax (MRDT). Other revenue sources include partnership programs, advertising sales, merchandise sales, and marketing contracts.

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Downloads:

Tourism Prince George Strategic Plan 2015-2019
Tourism Prince George 2018 Business Plan
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