About Tourism Prince George
Tourism Prince George Society operates as the destination marketing/management organization within the city of Prince George. Our team works closely with our local tourism partners to develop innovative campaigns that will drive visitation to Prince George.

Position:
Sales Manager, Meetings & Conventions (Full-time; Permanent)
Reports to the Chief Executive Officer

Job Overview:
Promotes and sells Prince George as a meetings and conventions destination; achieves specific lead and room night goals as assigned; liaisons between the Prince George Civic Centre, city officials, tourism stakeholders and community decision makers.

Duties and Responsibilities:

70% Sales & Marketing

  •  Implements the City-Wide Meetings and Conventions Sales and Marketing Plan initiatives.
  •  Represents Prince George at trade shows, meetings and functions
  •  Develops and delivers verbal and written presentations to clients and stakeholders
  •  Focuses sales efforts on high yield target markets utilizing the Prince George Civic Centre and/or Prince George facilities that require multiple hotel guest lodging capacity
  •  Works closely with the Prince George Civic Centre sales team to prepare and present bids to organizations to book events
  •  Solicits and coordinates hotel and Civic Centre cost projections and organizes facilities packages for meeting planners’ consideration
  •  Creates and maintains client database and documents all sales activity
  •  Achieves goals of definite leads and room nights
  •  Develops and maintains professional relationships with clients through tradeshow participation, networking, direct mail, telephone and personal sales calls to promote Prince George and develop awareness of the destination
  •  Develops focused account selling strategy; determines competitor business and pursues accordingly
  •  Continuously builds database through solicitation of potential new clients
  •  Conducts follow up on leads received from trade shows and other sources, and responds to requests by sending/delivering requested information and assisting with special requests
  •  As an outside sales representative, you are required to make a minimum of five (5) visits per week outside the office or at a tradeshow.
  •  Attends pre & post convention meetings and maintains ongoing communication with clients during their events/meetings
  •  Develops, coordinates and conducts site visits with clients showcasing facilities and attractions in Prince George
  •  Implements sales programs to bring events into Prince George, concentrating on low hotel occupancy times.
  •  Makes written or personal presentations to boards of directors, convention delegates or site selection committees across British Columbia and Alberta as needed in order to book an organization at a Prince George convention site.
  •  Maintain research on competition regarding their marketing and sales strategies
  •  Markets the Prince George leisure experience under the MeetingsPG brand.
  •  Develops collateral materials for meeting planners
  •  Develops, places and tracks advertising and sponsorship materials that may include print, web, social media, photography and video content
  •  Maintains meetings & conventions content on the Tourism Prince George website
  •  Represents Tourism Prince George in a professional manner and is enthusiastic about promoting the city as a meetings and conventions destination

10% Planning, Research & Development

  •  Develops and directs the annual M&C Sales and Marketing Plan in conjunction with the CEO; submits annual Prince George M&C sales and marketing budget proposal to CEO, outlining promotion direction for upcoming year
  •  Researches sales trends, the competition and sales opportunities in order to promote our venues effectively
  •  Uses economic assessment models to evaluate local events and determine economic impact
  •  Sustains ongoing, tangible evidence of market penetration utilizing all sales tools and techniques
  •  Develops appropriate sales tools and pertinent marketing materials to attract organizations; identifies organizations that are a good fit with the Prince George Civic Centre

20% Public Relations

  •  Stays abreast of tourism issues within Prince George and British Columbia
  •  Reinforces hospitality stakeholder unity and adds depth to the visitor experience within Prince George
  •  Collaborates with the Prince George Civic Centre and industry leadership to create united messaging to enhance public understanding of tourism’s important role in Prince George’s economy
  •  Takes an active role in the promotion and celebration of National Meetings Industry Day
  •  Attends partner events to maintain strong industry ties
  •  Drafts media releases to share good-news stories in the M&C sector and keep community up-to-date with industry happenings, in conjunction with the Manager, Marketing & Communications
  •  Maintains membership in appropriate Prince George (and M&C industry) associations
  •  Develops and maintains relationships with hotels, venues, meeting planners, industry associations and other relevant representatives
  • Other related duties which may be necessary or desirable to support Tourism Prince George’s success

Qualifications:

Education:

  • Post-secondary degree or diploma in business, hospitality or a related field preferred

Experience:

  •  3+ years progressive experience in a sales role, preferably in the hospitality/meetings sector
  •  Demonstrated understanding of the meetings and conventions industry
  •  Previous event management experience considered an asset.

Knowledge and Skills:

  •  Strong understanding of current online and traditional sales concepts, strategy and best practices
  •  Strong analytical skills to be able to determine quality of business and best suited business opportunities for Prince George.
  •  Comfortable using a variety of social media tools
  •  Excellent oral and written communication skills
  •  Strong organizational skills
  •  Proven skill and ability to write and initiate marketing plans and budgets
  •  Strong and consistent ability to prioritize activities within specific time guideline and to handle multiple responsibilities within a specific time frame
  •  Demonstrated ability to work with cross functional teams
  •  Strong knowledge of Microsoft Office software for Macs: Word, Excel, and PowerPoint
  •  Desire to exemplify outstanding customer service
  •  Fluency in another language and/or photography experience considered an asset
  •  Ability to work a minimum of 37.5 hours per week.
  •  Some weekend and/or evening work is required
  •  Frequent (overnight) travel required for trade shows, sales trips and other industry events
  •  Some use of personal vehicle
  •  Ability to lift 50 lbs

Salary:
Negotiable based on experience (37.5 hour per week)
Benefits and 4% matching RRSP included

Application Process:
Does this sound like you? If so, please email your resume and cover letter to:

Sarah Kirk
Acting CEO
admin@tourismpg.com

Deadline:
Resumes will be accepted until 4:30pm on Friday, November 4th, 2016.


What is the MRDT?


Overview

The Municipal and Regional District Tax (MRDT) was introduced in 1987 to provide funding for local tourism marketing, programs and projects. The tax is intended to help grow BC revenues, visitation and jobs, and amplify BC's tourism marketing efforts in an increasingly competitive marketplace.

The MRDT is an up to three percent tax applied to sales of short-term accommodation provided in participating areas of British Columbia on behalf of municipalities, regional districts and eligible entities.

To promote a coordinated and efficient use of funds, the following enhanced MRDT program principles have been adopted:

  • Effective tourism marketing, programs and projects
  • Effective local-level stakeholder support and inter-community collaboration
  • marketing efforts that are coordinated and complementary to provincial marketing strategies and tactics
  • Fiscal prudence and accountability.

The MRDT is jointly administered by the Minister of Finance, the Ministry of Jobs, Tourism and Skills Training and Destination British Columbia.

Tourism PG - Kittil Falls - East of Prince George, BC.

This is a scenic site, easily accessible with a couple camping spots. The falls are upstream from the camp site: you'll see a two-track path into the forest. Follow that path for a few hundred metres and you'll easily find the falls. Here, the wide path ends but a faint trail can be picked up that leads further up the hillside to view the shallow upper pool and a second, smaller waterfall. This area also has an abundance of blueberries and huckleberries.

The Kittil Falls rec site is accessed via the McGregor Sande FSR (if you are using a Backroads Mapbook, it is simply labelled McGregor). The trip out will take approximately 1.5 - 2 hours depending on the condition of the gravel roads. Drive east from Prince George on HWY 16 to Upper Fraser Road. Turn left on Upper Fraser Road and follow it past the community of Willow River, Eaglet Lake, Upper Fraser and finally a single lane bridge over the Fraser River. Turn right at the junction after the bridge and drive for approximately 1km, then turn left onto Pass Lake Road. Follow this gravel road for 46km, then turn onto the McGregor Sande FSR and drive for about 9km until you see the Kittil Falls recreation site sign on your right, just before a small bridge.

Pass Lake Road is a corridor for backcountry hikes and rec sites. If this is your first time out, take note of some spots nearby as you'll likely return: the Torpy FSR departs Pass Lake Road and leads to Torpy Mountain; the trailhead for a hike called The Farm is in an overgrown pull-out on the north side of the road in the first corner at Pass Lake; the Pass Lake rec site is at the north end of the lake, easily visible from the road; the access road to Fang Mountain is otherwise unmarked at the 41km sign; at 48km you will find the McGregor River rec site and the deactivated suspension bridge (there is a model of this bridge at the Central BC Railway and Forestry Museum).

Every two weeks I produce a printable list of as many visitor-relevant shows, concerts and events as I can find. You can download it below or email me ( stanyer@tourismpg.com ) to have it delivered to your inbox. Also, send me a message if the list is missing something or if you know of a keen local who should be getting the updates.

Sept 1 Ambassador Update PDF

In addition, our events calendar, the HYPG blog, and What In it For You Prince George have even more ideas. Remember to tag your good times with #takeonPG on Twitter and Instagram so we can see what you're up to right away.

One more thing: the waterfall image is from Kittil Falls near PG. See a guide and more photos here.

Celebrate Prince George Summer and Winter Festivals happen every February and July in Prince George. Each month is brimming with activities, events, and celebrations; check out the video to see the highlights from July, 2016! 
Curious about what's coming next? Visit celebratepg.com

Community events, competitions, conferences, exhibits, tours and more.

Every two weeks, I prepare a printable list of events, competitions, conferences, exhibits, tours and other information to help our keen community members assist with visitors' questions.

Download this week's list here.  If you want the next one emailed to you, send me a message: stanyer@tourismpg.com

Tourism Prince George Goodish Nature Park.

The night may have ended with wet socks, but the walk through Goodsir Nature Park was well worth the journey. I was invited by Tourism Prince George to tour Goodsir Nature Park along with some City of Prince George Councillors; the description read that we were going to tour a botanical garden…in northern BC. I definitely wasn’t prepared for the beauty that would unfold before me that evening as we followed the manmade mossy path throughout the private park.

Goodsir Nature Park is 160 acres of privately owned land off Old Summit Lake Road in Prince George, British Columbia – the owner, Jim Good, is the most passionate Canadian I’ve ever met and he greeted us at the end of his driveway with freshly brewed coffee and snacks before we embarked throughout his park. Our tour started with a trek through his private museum which contained several thousand Canadian plant specimens as well as dioramas – a most excellent display of Canadian geography.

After the museum, we went on a tour of the park which encompassed beautifully groomed camping sites for tenters - all available by donation; lush trails and even a private pond. The many rare specimens throughout the park have been marked with signs, showing their name and the natural Canadian climate they originate from. From the Arctic White Spruce that originated from the Arctic Circle in Inuvik to the Whitebark Pine that originated from the Cascade Coast Mountains, there are a variety of botanical beauties that would stun even the most prestigious of botanists.

Prince George is many things – eclectic, spontaneous, beautiful – and the things you find here never ceases to amaze. I encourage all citizens to take in the beauty of Goodsir Nature Park and all that it has to offer; if its beauty does not amaze you, its botanist most definitely will.

Casse-Tête Festival of Experimental Music - Tourism PG

Sean Bickerton is the BC Director of the Canadian Music Centre and "a champion for the extraordinarily talented and endlessly invented Canadian composers who enrich our lives". He recently made the trip to Prince George for the Casse-Tête Festival of Experimental Music.  Read about his travels north and his time at the festival on his blog: http://seanbickerton.com/2016/07/16/my-trip-to-casse-tete/.

Behind the scenes at Mary Poppins - Prince George Playhouse

I may not have known what I was getting myself into when I offered to volunteer for Mary Poppins, but I didn’t even hesitate when Judy Russell asked if I was available for every performance.

The art of theatre is more than meets the eye and rather than learning just about props and moving sets, I also learned the language of community theatre; stage left, stage right, upstage, downstage, flies, spikes, trucks – it’s a magical language that brings a brings a production together.

I volunteered for Mary Poppins late in the game – the actors, dancers, choreographers, set builders, and more people that I could have imagined had been rehearsing for the three months prior; needless to say, I learned just how challenging and rewarding a production can be.

From the set design to the costumes – there is so much required to make it a magical experience for the audience. One may think that volunteering behind the scenes might ruin the magic of it all, but it is quite the opposite – there is a deeper appreciation for the work and you have more time to fall in love with the characters…in other words, the things that make it magical come to life. 

Tonight is opening night and I’m not nervous – last night, among the chaos of set moving, prop shifting and costume changes, I found myself smiling at the small moments that make the show: the warble in Mary Poppins (Amanda  Spurlock) voice as she sings her heart out, the glances Bert (Adam Harasimiuk) shares with the audience, the emotion in Winifred’s (Amy Blanding) soliloquy.

Mary Poppins is more than a musical, it is a glimpse into a magical past that captures the hearts of many, and this collaboration will deliver in spades.  Mary Poppins runs from July 19th – 31st and tickets are available at Central Interior Ticketing

Yesterday we hosted a webinar with western Canada' s most award-winning blogger, Rebecca Bollwitt. We have a copy of the slideshow she presented to share with all of our stakeholders. Watch this short video to learn about how to engage with reviews, how to generate positive review engagement, and how to turn a negative review into a positive customer service moment.

During the webinar some participants inquired about where to get social media stickers to display. The Facebook and Twitter logos that Rebecca shared in the presentation were hand made. To get your own, Google search Facebook and/or Twitter logos, find one that is a high resolution and send it to a graphics store. Personalize it by adding your organization's handle and/or hashtag.
Get Trip Advisor's logo by following this link: https://www.tripadvisor.com/TripAdvisorInsights/n571/5-free-tools-remind-guests-write-reviews (look on the right hand side of the page) and Yelp's logo at this link: https://biz.yelp.com/blog/want-a-find-us-on-yelp-sticker-request-one-here.

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