About Tourism Prince George
Tourism Prince George Society operates as the destination marketing/management organization within the city of Prince George. Our team works closely with our local tourism partners to develop innovative campaigns that will drive visitation to Prince George.

Position:
Sales Manager, Meetings & Conventions (Full-time; Permanent)
Reports to the Chief Executive Officer

Job Overview:
Promotes and sells Prince George as a meetings and conventions destination; achieves specific lead and room night goals as assigned; liaisons between the Prince George Civic Centre, city officials, tourism stakeholders and community decision makers.

Duties and Responsibilities:

70% Sales & Marketing

  •  Implements the City-Wide Meetings and Conventions Sales and Marketing Plan initiatives.
  •  Represents Prince George at trade shows, meetings and functions
  •  Develops and delivers verbal and written presentations to clients and stakeholders
  •  Focuses sales efforts on high yield target markets utilizing the Prince George Civic Centre and/or Prince George facilities that require multiple hotel guest lodging capacity
  •  Works closely with the Prince George Civic Centre sales team to prepare and present bids to organizations to book events
  •  Solicits and coordinates hotel and Civic Centre cost projections and organizes facilities packages for meeting planners’ consideration
  •  Creates and maintains client database and documents all sales activity
  •  Achieves goals of definite leads and room nights
  •  Develops and maintains professional relationships with clients through tradeshow participation, networking, direct mail, telephone and personal sales calls to promote Prince George and develop awareness of the destination
  •  Develops focused account selling strategy; determines competitor business and pursues accordingly
  •  Continuously builds database through solicitation of potential new clients
  •  Conducts follow up on leads received from trade shows and other sources, and responds to requests by sending/delivering requested information and assisting with special requests
  •  As an outside sales representative, you are required to make a minimum of five (5) visits per week outside the office or at a tradeshow.
  •  Attends pre & post convention meetings and maintains ongoing communication with clients during their events/meetings
  •  Develops, coordinates and conducts site visits with clients showcasing facilities and attractions in Prince George
  •  Implements sales programs to bring events into Prince George, concentrating on low hotel occupancy times.
  •  Makes written or personal presentations to boards of directors, convention delegates or site selection committees across British Columbia and Alberta as needed in order to book an organization at a Prince George convention site.
  •  Maintain research on competition regarding their marketing and sales strategies
  •  Markets the Prince George leisure experience under the MeetingsPG brand.
  •  Develops collateral materials for meeting planners
  •  Develops, places and tracks advertising and sponsorship materials that may include print, web, social media, photography and video content
  •  Maintains meetings & conventions content on the Tourism Prince George website
  •  Represents Tourism Prince George in a professional manner and is enthusiastic about promoting the city as a meetings and conventions destination

10% Planning, Research & Development

  •  Develops and directs the annual M&C Sales and Marketing Plan in conjunction with the CEO; submits annual Prince George M&C sales and marketing budget proposal to CEO, outlining promotion direction for upcoming year
  •  Researches sales trends, the competition and sales opportunities in order to promote our venues effectively
  •  Uses economic assessment models to evaluate local events and determine economic impact
  •  Sustains ongoing, tangible evidence of market penetration utilizing all sales tools and techniques
  •  Develops appropriate sales tools and pertinent marketing materials to attract organizations; identifies organizations that are a good fit with the Prince George Civic Centre

20% Public Relations

  •  Stays abreast of tourism issues within Prince George and British Columbia
  •  Reinforces hospitality stakeholder unity and adds depth to the visitor experience within Prince George
  •  Collaborates with the Prince George Civic Centre and industry leadership to create united messaging to enhance public understanding of tourism’s important role in Prince George’s economy
  •  Takes an active role in the promotion and celebration of National Meetings Industry Day
  •  Attends partner events to maintain strong industry ties
  •  Drafts media releases to share good-news stories in the M&C sector and keep community up-to-date with industry happenings, in conjunction with the Manager, Marketing & Communications
  •  Maintains membership in appropriate Prince George (and M&C industry) associations
  •  Develops and maintains relationships with hotels, venues, meeting planners, industry associations and other relevant representatives
  • Other related duties which may be necessary or desirable to support Tourism Prince George’s success

Qualifications:

Education:

  • Post-secondary degree or diploma in business, hospitality or a related field preferred

Experience:

  •  3+ years progressive experience in a sales role, preferably in the hospitality/meetings sector
  •  Demonstrated understanding of the meetings and conventions industry
  •  Previous event management experience considered an asset.

Knowledge and Skills:

  •  Strong understanding of current online and traditional sales concepts, strategy and best practices
  •  Strong analytical skills to be able to determine quality of business and best suited business opportunities for Prince George.
  •  Comfortable using a variety of social media tools
  •  Excellent oral and written communication skills
  •  Strong organizational skills
  •  Proven skill and ability to write and initiate marketing plans and budgets
  •  Strong and consistent ability to prioritize activities within specific time guideline and to handle multiple responsibilities within a specific time frame
  •  Demonstrated ability to work with cross functional teams
  •  Strong knowledge of Microsoft Office software for Macs: Word, Excel, and PowerPoint
  •  Desire to exemplify outstanding customer service
  •  Fluency in another language and/or photography experience considered an asset
  •  Ability to work a minimum of 37.5 hours per week.
  •  Some weekend and/or evening work is required
  •  Frequent (overnight) travel required for trade shows, sales trips and other industry events
  •  Some use of personal vehicle
  •  Ability to lift 50 lbs

Salary:
Negotiable based on experience (37.5 hour per week)
Benefits and 4% matching RRSP included

Application Process:
Does this sound like you? If so, please email your resume and cover letter to:

Sarah Kirk
Acting CEO
admin@tourismpg.com

Deadline:
Resumes will be accepted until 4:30pm on Friday, November 4th, 2016.

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